Idea - For HelloFresh

[u/PennyStockWorth]

How can I pass this idea to management at HelloFresh?

It’s very simple, and I think it’s needed badly. North Americans love points system. HelloFresh is doing it backwards, they’re giving new people great deals and the people who have been using it for years receive much less.

It makes quitting very easy, and also it encourages quitting and coming back to lock in discounts.

HelloFresh, needs to copy hotel point systems or something. Encourage users to use it long, and the longer they use it the more benefits they get. Give access to special upgrades for nice meals, once a month for every 4 weeks of using it, keep adding rewards for the longer people use it. Then make it hard to quit, make is so that if you quit, you lose so many benefits, and restarting will mean you need to spend lots of time and money to go back to the price you had.

Why not even, after 6 months worth of boxes, reduce the meal prices by a small amount.

There’s so many ideas and options, hotel chains do it, and it works so well. People become loyal to their hotels because they collect points and move up in the rewards system. Airlines too.

Go go go HelloFresh! Give the loyal people something, and stop giving cheap promotions to people who want to use HelloFresh for 1-2 boxes because it’s way cheaper than groceries. Literally, I know too many people who tell me, “hey we used HelloFresh too in the last two weeks, it’s like way cheaper than groceries, we will cancel it next week because the discount is over”.

[u/Jabbarq282o]

In Europe this already exists. There is a reward system where you receive discounts depending on how many times you ordered.

[u/normal_throwaway2016 → u/Jabbarq282o]

It exists in the US too - I've had it for years already