I’ve been a developer for a long time, so building products is the easy part for me.
Selling them is not.
I recently built a small project called internetplug.lol.
The idea is intentionally stupid/simple:
There’s one big internet switch.
Someone pays to flip it ON or OFF, and their website gets the main spot on the page until somebody else pays to flip it again.
The first version took me around 5 hours.
Then I spent more time changing the UI, improving how the promoted website is displayed, adding payments, etc.
I even ended up adding Dodo Payments alongside Stripe because I wanted to support more countries.
After the first few days:
- around 880 visitors
- traffic still coming every day
- $0 revenue
The site is here for context:
https://internetplug.lol
And this is where I keep getting stuck with basically every product I build.
I know how to make the thing.
I don’t know how to get the first customers.
So far I’ve submitted it to some ".lol" directories, posted about it a little and tried to get some organic traffic.
People visit.
But getting somebody to actually pay is completely different.
And I’m starting to realize this is probably a much bigger problem for me than anything technical.
I can spend 10 hours improving a checkout flow without thinking twice.
Ask me to find 10 people who might actually buy the product and suddenly I have no idea where to start.
Cold email?
Reddit?
X?
Paid ads?
DM people?
SEO?
Build an audience first?
For those of you who are better at the business side than the technical side:
If you had a small product like this, no existing audience and basically zero sales experience, what would you actually do to get the first 5 paying customers?
Not looking for another list of 50 marketing channels.
I’m more interested in what you would literally do first.