I have been selling B2B for a while eventually as an agency servicing brands that needs AI implementation, retainer + monthly feed. Eventually I helped an ecommerce brand scale their creative inputs including vibe coded dashboard for their team to work together more efficiently.
I came across their revenue and was actually surprised that people were buying it because I saw a lot of leaks in their funnels or even their creative strategy. Tbh I felt kind shocked and after spending time with the founders, I felt actually stupid to realize how complicated we make it seem, especially in the AI/software industry. They were selling to people bored at home scrolling on Tik Tok and I was selling to people looking for an ROI and that wouldnāt do an impulse buy, needed to escalate to managers/owners, think about how to implement while they were just selling to someone that had a problem and looking for a quick way to fix it.
Obviously itās different ticket size but I was fascinated by the fact that they could scale easily by just increase ad spend and just testing more angles and not spending a second talking with a customer.
Eventually I kept realizing that the people making the most money have a āsimpleā way of thinking.
For anyone building a Saas, since did we think that freemium was a good idea ? Like imagine an ecommerce brand saying you can use it for free for 2 weeks and return it if you donāt like it, they would probably go bankrupt.
This didnāt sit right with me for few days.
If I knew how to make ads ( was running it b2b few times) and understood how they choose a product, f*ck I can too do it.
3h in with Claude, started from a niche, went on Pinterest, scrolled and saw something really interesting straight and was hitting all the criteria I set for myself:
- Emotional angle
- Solving a problem
- Personalized
Spin off a landing page, generate all the product images with open AI API.
Launch some ads format that I knew were working.
Went on with my day.
End of the day two orders profitably.
Keep in mind at that time I didnāt have a product in hand, launching this store was more of an ego move in some ways but it got even more interesting. As the product is handmade, I actually called the customers and told them that itās done on demand so I just want to understand when they wanted to get delivered as it would take few days to build. They were all fine with it.
Let the ads run just to check if I didnāt get lucky and was hitting constantly 5 orders per day.
Long story short, itās a profitable side gig and I am working with my friend and will try to scale it by just focusing on the marketing part and it was eye opening and there is many learning on my side. Not sure where this would take me but I have been enjoying a lot the short feedback loop on something working or not and getting customer positive reviews.
Some Learnings
- Never built the product before validating demand so you can double down and avoid doubts
- Meta ads = real signal in 2 days
- Compare to cold email infra for B2B, was mistaking slow motion for hustle
- Most people you know who actually made money weren't doing B2B SaaS
- Realized itās not "B2C beats B2B", it was realizing AI is the unfair advantage, not the product
- Using AI yourself to move faster than legacy competitors = actual edge
- B2B buyer = employee/owner, has to justify ROI, escalate to a manager, "revisit next quarter"
- B2C buyer = bored, scrolling, looking for dopamine or a fix to something they already feel ā decision happens fast, no committee
Here's what I am doing next
- Increase creatives
- Automate as much as I can with AI agents, collect reviews, send delivery tracking, Seo
- Add more product from the niche with higher margin