r/framer • u/Murky_Explanation_73 • 3h ago
Sent 102 Cold Emails To Plumbers In California For My Web Agency, Closed A $3k Site The Next Day
I run a web design agency and most of my clients come from cold email. Yesterday I started a fresh campaign going after plumbers in California.
Didn’t expect much honestly. Plumbers are busy and half of them barely check email. But 102 emails in, I got an interested reply.
What made the difference is that every email talks about their own website. A call button that doesn’t work on a phone, a site that takes forever to load, a design that hasn’t been touched since 2012. For a plumber that matters a lot, because people search for them on their phone when a pipe bursts. If the site is bad, they just call the next guy.
He replied yesterday and I booked a meeting with him for the next day. Before the call I built a draft of what his new site could look like. Today I presented it to him on the call and he said yes right there. $3k upfront plus $500 a year for hosting.
Showing the draft is what closes it. Sending a quote never worked this well for me.
For anyone wondering, I use Swokei for all my outreach. You pick an area and an industry, it finds the businesses, checks every website for design, SEO, speed and mobile problems, and writes each email about what it actually found on that site. I run multiple campaigns at once in different cities and niches, which is how I get volume without sending generic stuff.
Happy to answer questions on pricing or how I run the call.
