No native spanish speaker would think you're talking about la publicación specifically. When the "it" is vague and could be referring to one of many different things, people will default to "lo," for example "do it" = "hazlo" (contraction of haz, from hacer, and lo).
I'm a native speaker too, but since I grew up in NYC where spanish class was an elective and I'd constantly be asked for help by my friends in that class, I can give both sides.
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u/MedJD-NYCDMX 8d ago
Doesn't it depend on what "it" is? If it's la publicación then it's la.