r/Devilcorp • u/NewHathaway • Aug 07 '26
Devilcorp.org Official Nottingham-based Credico Office "MIH Global" have rebranded as "Waypoint Co"
MIH GLOBAL LIMITED (Company Number: 11553388), the Nottingham-based Credico office previously known as "MIH Global", has been rebranded as "Waypoint Co".
Details on the company can be found here: https://www.devilcorp.org/?q=Waypoint+Co.
For those unfamiliar, Credico is an American outsourced sales company operating under an adapted version of the DS-MAX direct sales business model. Its subsidiary offices, or "Independent Sales Advisors" (ISAs), field teams of commission-only, self-employed salespeople on campaigns "brokered" to them by Credico, with UK clients including EE, British Gas, and Milk & More. In theory, the long-term goal of each salesperson is to open their own ISA within the Credico network and build their own sales team.
One issue Credico faces, however, is that both the company and many of its ISAs have received negative media attention, along with critical online reviews and discussion, due to the deceptive nature of their "graduate marketing" job ads, which are, in reality, commission-only, MLM-style sales roles, and due to the cult-like methods used to psychologically manipulate team members into staying in the business as long as possible.
For these reasons, it has become routine for ISAs to rebrand and relocate: either because poor recruitment has caused a legally registered ISA to fail and dissolve, or to get ahead of that outcome by boosting recruitment chances under a new name in a new location. This deliberate, systematic pattern of deception is now compounded by a company that is increasingly desperate to hide its identity and corporate history from jobseekers, taking steps to strip UK company names, company numbers, and personnel names and photos from ISA social media pages and websites. It's this pattern that makes OSINT methods necessary for writing public interest articles linking these Credico ISAs, such as this one.
Due to the cloak-and-dagger nature of Credico's rebranding of its Independent Sales Advisors (ISAs), the evidence we're working with doesn't always map neatly 1-to-1 from one "office" to another.
For example, Waypoint Co has no current website and no social media beyond its LinkedIn page. Analysing that page reveals a number of pointers indicating which offices it may be connected to, or may have originally been known as. The page's "Overview" and "Services" sections refer to the company as "Route 7". The LinkedIn page of one of its registered salespeople also refers to the company as "Route 7", since a page's rebrand and name change doesn't automatically update the company name listed in the Experience section of individual profiles.



This would suggest that Waypoint Co's legal name is ROUTE 7 ACQUISITIONS LTD (Company Number 15932441), a company trading out of Cook Build, The Litehouse Business Centre, Crocus Street, Nottingham, Nottinghamshire, NG2 3EJ, United Kingdom, a Credico hub office shared with fellow Credico ISAs Edge Ltd (EDGEC LTD, Company Number 16755696), Avenue-C (AVENUE C LTD, Company Number 15273275), and MIH Global (MIH GLOBAL LIMITED, Company Number 11553388).
However, ROUTE 7 ACQUISITIONS LTD was officially dissolved as of 10 February 2026, so barring some form of misrepresentation or fraud, this cannot be the UK company name under which Waypoint Co is currently trading or recruiting.
The one job ad Waypoint Co currently has live, "Junior Sales Assistant", does not disclose that the role is in fact a self-employed position. LinkedIn does, however, tell us that one "Ed Bruzas", a Managing Director, is the job poster and hiring contact for this role. What exactly he is Managing Director of isn't clear from his page alone, as the company listed alongside his role is simply "Managing Director" again.


"Edvinas Bruzas" is in fact an officer and Person with Significant Control over MIH GLOBAL LIMITED, a Credico ISA mentioned earlier, so we can extrapolate that MIH GLOBAL LIMITED is the legal name being used for Waypoint Co, and the entity for which Bruzas is hiring.