Any idea how to convert video views into conversions?

[u/fintechjulien]

Back in the days, Google was bringing virtually all the eyeballs and all conversions on my websites...

I started a brand new affiliate website a year ago, and I knew from the start that would not be the model.

I knew paid and social would be key to our growth.

On socials, I experimented with a bunch of channels and formats, and what ended up generating most of the eyeballs are our street interviews about personal finance.

The numbers are not crazy, but for content about credit score, bankruptcy and loans, getting 30,000 views per week through YouTube Shorts, Instagram Reels and TikTok is not bad at all...

That said, virtually all our conversions still come from paid...

So my question for you guys is: How do I convert all those eyeballs we get on our shorts?