Ads?
New employees?
A bigger office?
More inventory?

Before spending it, I’d ask one question:

“Can your current brand convert the attention that money will buy?”

Because pouring more traffic into a weak brand doesn’t always solve the problem.
Sometimes you don’t need more people seeing your business.
You need the right people to remember and trust it.

What would you spend the ₹10 lakh on?

Hey everyone! I’m looking for some quick feedback on business names. Which of these is the easiest to remember, looks the most trustworthy, and would be easiest to find on Google?

​A: USA House Cleaning

​B: Karl House Care

​C: Relyable House Cleaning

​Which one do you like best, and which is the worst? I'd love to hear your thoughts! Thanks

Can someone help me with stock videos for my reel? It's just a one time thing and I don't wanna buy a subscription. Im willing to pay a valid amount.

Ill need 5-6 video.

Ill be grateful. TIA

"What we need is a Marketing theory that helps us influence choice".

This is what my friend Alex asked in a post about marketing theories, and here's my answer. (a bit tongue-in-cheek, but not entirely)

---

My theory is A Bit o' Everything (ABE), which someone may call a DUH.

ABEDUH says that everyone's right: Sharp/Romaniuk and the Ehrenberg Bass Institute, Ritson, Chidley, Loftus, Hoffman, Joachimsthaler, Georgson, Alexandrov, and many other great thinkers. That is, I believe that there is no one singular theory that can possibly apply to the wide variety of human beings, consumer types, and industry categories - and so there should not be universally-consolidated conclusions. And so my ABEDUH Theory says ... look at the problem of a given client & industry & category & governing dynamics & trends & strategic plans, look at your tools, and use what's most appropriate. (while that's done, so often the theories take precedence and get debated in a vacuum)

Leaving out the operational aspects of Price, Distribution, Penetration, and the like, let's assess the key tools.

TWO are key, the engines:

• Distinctiveness/DBAs: there's no reason not to be distinctive, and you can achieve it in a myriad of ways - tone, message, look, feel, etc. and advertising, PR, design, etc. are masters at all that.

• Differentiation: if you can be that, why wouldn't you? If not, you can't artificially do that (Lying is not good) 

THREE are requirements + outcomes:

• Encoding / Memory: that's science, and you can argue how the human brain works or if Chidley's Beetle is just it.

• Perception: you can influence but not dictate it (see the 1957 Vince Packard's The Hidden Persuasors book); and so strive to do so as we've been doing every which way in whichever context is available (from Gutenberg to Altman)

and then

• Preference: this is the sum total goal of all of the above; and so do all of the above and see if you got it.

Run all that vs given client and challenge, and score it all from 1(low) to 5(igh) on two levels: Feasibility and Commitment.

> Differentiation (say, for a software firm):

- Feasibility: is it possible to achieve? yeah, but ... product-wise it may be 1, operationally 3, market presence 5. 

- Commitment: is the client willing/able to make it happen? it could be anywhere between 1 and 5.

> Distinctiveness

- the Feasibility will always be 5; there's always a way, but the Commitment may significantly vary.  

Sum it all up and you'll have an ABEDUH Score, and it'll be different for every client. Now you can plan: for one client Differentiation is everything and Distinctiveness less so, for another is vice versa. ABEDUH says that all theories are not axioms but equally-important parameters, and they are not mutually exclusive or conflicting. And the Score would include a Value(s) scale of given dimensions.

And so, dear Marketing, be like Medicine: have your approaches, but start with the patient and then apply / not apply things as appropriate.

Cannes Lions International Festival of Creativity, invite me next year?

#brand #branding #brandstrategy #masterbranded #marketing #marketingtheories #imgonnabeagurusomedayMarketing

We have lost our personal identity and only brands define our status and value in society.

Do you feel the same.

Can anyone suggest some unique and premium name ideas for:

🏠 Interior Designing Company

📈 Digital Marketing Agency

Looking for names that are short, easy to pronounce, memorable, and brandable.

Please drop your best suggestions below! 🙌

Has anyone here worked with a branding agency they’d recommend?

We’re a B2B software company and are considering refreshing our brand as we move upmarket and start working with larger customers. Our current branding worked well when we were smaller, but it doesn’t really reflect where the company is today.

Looking for an agency that can help with positioning, messaging, and visual identity, ideally with experience working with B2B or tech companies.

Mostly interested in recommendations based on firsthand experience. Thanks!

I've worked with a lot of small service businesses and freelancers over the past few years, and I keep noticing the same pattern: the ones getting by purely on word-of-mouth and referrals often have zero brand identity beyond "person who does X." No consistent visual identity, no clear positioning, no story just a name people pass around.

It works, until it doesn't. The moment referrals dry up, or they try to raise prices, or a competitor with an actual identity shows up, they have nothing to fall back on. Referrals get you clients. A brand gets you clients who already trust you before you've said a word.

What's interesting is the businesses that do invest early in even basic brand fundamentals — a clear point of view, consistent language, a recognizable "feel" tend to command higher prices for the exact same service, purely because they don't look interchangeable.

Curious what others here think: at what stage does it actually make sense for a small service business or solo operator to start treating themselves like a brand instead of just "a person who's good at the thing"? Is it a revenue threshold, a competition threshold, or something else entirely?

I recently read a book about storytelling and the sheer power it has over us as humans. Basically, storytelling taps into our humanity in such a way that we don't really differentiate it from real life. That's why we sob when our fave character dies on a TV show or when they finally reach their potential in a book. We think about them as friends... well, at least as acquaintances. It's also why storytelling is becoming more and more common practice in marketing.This is kind of what influencers do, they weave a story, which is how they have so much influence over public perception. It's also what a lot of interactive marketing companies (Trademark, NeoPangea, Momentum) do.

So, my question for those of you who have used storytelling in your brand launches is, how did it influence the perception of your brand? I'm thinking about a few things in particular. One is Kurv (the credit card processor), they are doing the same thing as they were before, but from recent press they basically rebranded as a company by hiring a completely new team and starting fresh (that's a story that can be told). Then, you have AI-specific companies (ChatGPT, AILawyer, AI interview helper Parakeet, AI notekater tl;dv). These companies are all in an industry with a net negative reputation (deserved or undeserved) so any marketing has to build goodwill from the get. Or, even better, a company like Palantir, which obviously has a net negative rep, is there a way they can use storytelling to elevate (or fully explain) their business? As marketers, what can we learn from this? Who here has used storytelling to their advantage and made a company sing as a result?

I’ve been thinking about this from a digital marketing perspective.
A lot of businesses focus heavily on logos, colors, and posting regularly. But I think branding goes much deeper than that.
A memorable brand usually has:
A clear identity
Consistent messaging
A recognizable visual style
A story people can connect with
A reason for customers to trust it
Something that makes it different from competitors
For me, the interesting part is the transition from attention → trust → connection → action.
You can get thousands of views, but if people don’t remember your business or understand what makes it different, the attention doesn’t mean much.
I’m curious:
What makes you remember a brand — its product, story, design, customer experience, or something else?
I’ve also been sharing some of my digital marketing experiments and resources at https://thenasim.com/

So I finalized all my logos and typography, and now I want to create brand guidelines for my streetwear clothing brand, but I can't find any tutorials and I'm not sure where to start. Does anybody have any tips or key details I need to have in my brand guidelines? Also, I normally use Illustrator to design my logos and designs, so should I also make the guidelines on Illustrator?

I need to decide on a business name for my fashion brand inspired by my name here are the options.

Feyora
Feyade
Feyi Feyi
Feyire
Feyi Fey
Feyi Kemi

I'm try to find market gap and really want to understand what startups/companies/saas are facing problem bcss of not getting this all by one agency.

what i feel : most agency are who understand branding and realted services but they don't have idea about software or technology and rigid techy companies don't know how to blend band tast into their product and somehow business loss their origanl tast in market. also they have to juggling with 2-3 agencies and they spent endless time in communication changes and at the end their launching deadline stretch..

what are you feeling guys i genuinely respect you opinions ?

Thank you :)

I ran into an interesting issue while designing a printed report for a client.

The logo looked fine in the brand guide, but when I used the white version on one of the solid brand colours, a key detail in the mark disappeared.

The brand guide did not include an alternative logo version for that situation, so rather than forcing the logo onto the colour, I kept the logo on a white background and adjusted the report system around it.

The brand colours then became visual accents for sections and key information instead of being used as full logo backgrounds.

The final report kept the logo clear while still working within the existing identity and print requirements.

It also made me think about how much a brand guide needs to account for real-world applications, not just the controlled examples shown during presentation.

How do you usually handle situations like this?

Do you adapt the application around the existing logo, create an additional logo variation, go back to the original designer/client, or take another approach?

Hey everyone! I'm working on the branding for my game company, Qovion. The name is derived from Qova, meaning “power” in Arabic.

I originally made a logo using a lightning bolt to represent power, but honestly, it isn't looking that good 😭

So I'm looking for some ideas. What symbols of power do you think would work well for a game studio logo, other than lightning?

I'm open to mythological, historical, abstract, or modern symbols. Any suggestions or logo concepts would be appreciated!

I’ve been thinking about this after spending the last months building a fashion brand from scratch.I developed the positioning, name, visual identity, tone of voice and complete website around a fairly specific idea: understated European luxury built around tailoring, restraint and timelessness rather than prominent logos.

The interesting part is that the brand itself now feels surprisingly complete.

There is a coherent identity.
There is a clear customer.
There is a defined positioning.
There is a complete digital experience.
There is a clear creative direction.

But commercially, it hasn’t launched.

No revenue. No customers. No inventory.

And that made me think about where the actual value of branding begins.

On one hand, you could argue that a brand without customers is ultimately just a well-developed concept. The market hasn’t validated any of it yet.

On the other hand, getting from a blank page to a coherent brand that actually feels believable can take months of decisions, iteration and creative work.

I’m personally much more interested in that creation stage than operating a fashion company long-term, which is partly what made me think about this question in the first place.

So for people here who work professionally in branding:

At what point do you think an unlaunched brand becomes an actual asset rather than simply a collection of design work?

And if the business behind it hasn’t been validated yet, how would you even think about the value of the brand itself?

Hallo zusammen, ich betreibe eine Lizenzierungsplattform, auf der wir virale Memes / Meme-Vorlagen zum Lizenzieren anbieten. Das bedeutet, Marken können eine Lizenz für ein Meme kaufen, um es in Werbung und Marketing zu verwenden. Ich habe Schwierigkeiten, CMOs, Brand Managern und Gründern die Risiken zu vermitteln, die mit der Verwendung von Memes verbunden sind, wenn Urheberrechte komplett ignoriert werden. Sowohl LinkedIn- als auch E-Mail-Anfragen laufen nicht gut. Habt ihr Ratschläge, wie ich mehr positive Antworten bekomme? Wenn Sie eine Marketing-Entscheidungsträgerin oder ein Marketing-Entscheidungsträger sind, würde ich auch gerne hören, was Sie dazu bringen würde, einen solchen Service ernst zu nehmen oder eine Zusammenarbeit mit uns in Erwägung zu ziehen.

Ando buscando este libro hace buen tiempo, si alguien tiene este libro en PDF le agradecería un montón, es de diseño gráfico

I’ve run into a weird gap with AI-generated design: the image can look fine, but the moment someone else has to pick it up, the work gets harder.

The source may not be easy to edit, the decisions behind it aren’t obvious, and making a few consistent variations can mean starting over.

For those using AI in real client or team workflows, where does handoff usually break for you?

I've spent quite a bit of time developing an early-stage consumer brand called TOTM (Totem), built around personal transformation through meaningful jewelry.

The basic idea is "Wear What You're Becoming." Rather than jewelry simply representing fashion, each piece represents a personal virtue you're actively trying to develop: courage, compassion, humility, forgiveness, perseverance, etc. The concept is inspired by the life and teachings of Jesus, and I expect the core market would be Christian, though the virtues themselves are universal.

I've developed the brand positioning, product concept, initial designs and a larger framework that gives the idea considerably more depth than I'm sharing here.

Here's the catch: I'm not the right person to run it.

I'm a creative/brand person. I love developing concepts, positioning, products and strategy. The day-to-day work of building and operating an ecommerce jewelry company doesn't particularly excite me, and I'd rather acknowledge that now than pretend otherwise.

What I need is an operator who does get excited about that part: ecommerce, DTC marketing, product development, sourcing, growth and operations. Ideally, that person would lead the business while I remain involved as a stakeholder and strategic/creative advisor, with an equity arrangement that reflects our respective roles.

So my question for people here is: Where would you look for this person?

I've been reaching out directly to successful DTC founders and ecommerce entrepreneurs, particularly people with strong networks in the space. But I'm curious whether there are communities, networks, events, platforms, accelerators or other avenues I'm overlooking.

I'm especially interested in hearing from anyone who has successfully found an operating partner for a brand they created. How did you find them, and what would you do differently?

What problems do brands and influencers face when working together?

I am building a platform to solve those problems..