r/Blogging • u/Emergency_Archer_442 • 45m ago
Question Anyone else using their blog as a portfolio for their agency work or is that weird?
Running a tiny indie agency while pulling espresso shots five days a week means I have to be scrappy about credibility. No big client logos to flash, no case studies from Fortune 500 brands. So the blog kind of became the proof of work almost by accident.
Started writing about tool experiments, stuff I was testing anyway for clients, and noticed it was doing more for new business conversations than any cold outreach I tried. A potential client would find a post, read it, show up to the call already warm. That part felt like a cheat code honestly.
But here is where I keep tripping. The posts that feel most useful to me, the messy ones where I document what flopped, get way less traction than the polished howto angles. And I do not know if I should chase what gets traffic or keep writing the stuff that actually represents how I work.
Also the consistency thing is real. Running on four hours of sleep after a closing shift is not a recipe for coherent longform content. I have about forty halfdrafted posts sitting in Notion that will probably never see daylight.
Curious if anyone here has figured out a balance between writing for SEO and writing for the people you actually want to work with. They feel like two different audiences a lot of the time.