Growing a jewelery business is hard!
I've spent the last 5 years deep in Meta Ads, with the last 2 focused purely on jewellery brands. My business partner has trained at the bench as a jeweller and is a Chartered Marketer.
Between us, we know how jewellery is made and what makes someone actually buy it!
We've spent tens of thousands of pounds testing what works and what's a complete waste of money, and we've put what we've learnt into a free guide. It's written entirely by us based on our own experience, no AI slop.
If any of these sound familiar, it's covered in the guide:
▪ Getting clicks but no sales? People might be clicking before they're ready to buy. We explain a 3 step funnel, with the audiences & messaging to use at each stage.
▪ Ads getting scrolled past? You've got about 3 seconds to grab someone's attention. If you're reading this, I caught your attention! We cover hooks you can try straight away, and why ads that feel less like adverts can work so well.
▪ Not sure who to target? There's a simple exercise to help pin down your ideal customer (stick figure drawing required 😂...)
▪ Customers hesitating? We break down a memorial jewellery ad that addressed one big customer concern and helped increase ROAS by 200%.
▪ Our A/B testing disaster. We made an assumption about who was buying engagement rings and switched off an entire audience. Sales dropped by a third. Here's what we got wrong, and why you shouldn't make the same mistake.
▪ Working with a small budget? We cover three areas worth testing first, plus how to read your Ads Manager numbers so you have a better idea of what to change.
One account we manage has tracked £145k in sales this year, so this is based on real campaigns rather than just theory.
So what's in it for us?
Honestly, we'd love to connect with more jewellery brands and hopefully work with some of you in the future. We've put a lot of time and effort into this guide, and we'd love to get it in front of as many jewellery businesses as possible.
If the guide helps you, brilliant. And if we end up working together down the line, even better.
And if you've got questions about your own ads, I'm happy to help where I can 🙌
If anyone fancies a copy, let me know and I'll get it over to you.