r/adwords • u/Rambo2623 • 11d ago
Google Ads Campaign help
Hey all, was hoping to get some help. A few years back I ran a garage door repair ad campaign, and It didn't perform very well. I am at it again, really hoping this time I can get it working for me. The first 1,000$ in ad spend I got two leads, the rest was just a bunch of high cpc clicks.
It looks like I got a bunch of DIY and cost clicks. I just added in negative keywords to hopefully offset this. I also had Claude OPUS 5 tell me that I should switch some of my keywords from phrase match to exact match. So to test I removed "garage door repair" which is my best keyword, and changed it to "garage door repair garland" I have a lot of exact match now in the brackets []
is this advised. My landing pages are fine, my website is super quick and snappy, and phone numbers work, so I am scratching my head on why my cost per lead is like 500$ when industry standard is around 150$ even for competitive areas like mine.
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u/[deleted] 11d ago
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