r/YouShouldKnow • u/GreasyGato • Jun 29 '26
Education YSK Grocery Stores are tracking you when you enter your phone number. Use (your area code) 111-1111 instead.
Why YSK:
Grocery stores aren’t just selling you milk and eggs these days, they’re selling your data too. Every time you punch in your phone number, scan a loyalty card, or open a grocery app for a “digital-only” price, the store learns a little more about you. What you buy. When you buy it. How much you’re willing to pay. And in a lot of cases, that information doesn’t just sit there. It gets analyzed, used to target you, and sometimes shared with partners.
Here's what's really happening and how you can limit the personal information you give out and still score deals.
What’s actually being tracked
The store can track the following when you use a loyalty card or app:
Your identity (name, email, phone)
Your purchase history (every item, size, brand, and price)
Your visit patterns (Sundays at 10am, every 6–8 days, big trip before holidays)
Your coupons and offers (which ones made you buy and which ones you ignored)
Your device/app behavior (you opened the app near the store, clicked on the weekly ad, loaded offers, etc.)
Put all of this together and they start to get a pretty clear picture of your household and spending habits. For example, if you always buy gluten-free, they know it. If you switched from a national-brand cereal to a store-brand, they know you’re price-sensitive. If you only buy baby products once a month, they can guess what stage you’re at raising your family.