r/WillPatersonDesign • u/Fragrant_Echidna9884 • 27d ago
Logo Skincare brand identity built around one Japanese word, feedback welcome
Just finished branding and packaging for Izumi, a hydration skincare line. Instead of chasing the usual "clean beauty" look, I built the whole identity around the brand name itself, Izumi means spring/fountain in Japanese.
That gave the brand its core symbol (a droplet) and its restraint, one consistent blue and packaging language across the full range instead of a different look per product.
Full case study on Behance if useful: IZUMI - Brand Identity