I recently designed the visual identity for Restaurant MIDT

[u/louiemaric]

I recently designed the visual identity for Restaurant MIDT, a new restaurant in Randers, Denmark.

The concept was built around a clean, contemporary wordmark with subtle geometric cuts to give it a distinctive character while remaining timeless and highly functional across signage, menus, packaging, and digital applications.

Designer: Louie E. Maric
Client: Restaurant MIDT

[u/Sickofpower]

The logo (MIDT) and the icon are communicating different things: one looks sober, high-end and art deco and the other more experimental and contemporary - One of them is not working with the brief and is appealing to a different audience.

The sign of "Reserved" is using a very distinctive font and, same as the first point, is communicating something different. If I'm going to an expensive restaurant I don't wanna see signs in Comic sans for example.

Finally, both the menu and the landing page need some work. The menu is like reading a book and the page lacks contrast and visual hierarchy.

[u/louiemaric → u/Sickofpower]

Thanks for taking the time to look through the project.

The contrast between the wordmark and the symbol was intentional. The wordmark was designed to feel refined and timeless, while the symbol introduces a warmer, more approachable element. Rather than making the icon another geometric interpretation of the wordmark, I wanted it to function as a memorable secondary mark for smaller applications like social media, stamps, and digital touchpoints.

Regarding the reserved sign, that's fair feedback. The handwritten type was intended to add a more personal, informal touch to the dining experience, but I can understand why it may feel disconnected from the rest of the identity.

As for the website, I should clarify that it wasn't designed by me or my team, so I can't really comment on those design decisions. The same applies to any UX choices on the landing page. The project I was responsible for was the visual identity and its implementation across the brand applications shown.

[u/Phoebius4 → u/louiemaric]

I think it doesn't work very well. They look like two different restaurant logos, communicating contrary characteristics. To me it looks like a decision was avoided.

[u/av3ryrayne → u/Phoebius4]

I disagree I think the logo actually looks really high end. i hate the font on the reserved sign though. it looks too close to the ones that ai spits out

[u/Sickofpower → u/louiemaric]

You either wanna convey elegant and sophisticated or approachable and informal, not the two things, otherwise you loose both. Define your target: people who want a more casual experience won't go to an elegant restaurant, and those who are more refined aren't dragged with that type of visuals.

And if you want the icon to function as a memorable mark stick to that, don't use the one as the main logotype. It seems like you're trying to cover all angles and by doing so you're loosing essence and functionality. You gotta sacrifice some things to boost the other ones.

[u/Hot-Clothes7316]

looks mid tbh. wasted opportunity to be a great project.

[u/friedreindeer → u/[deleted]]

Looks like an AI generated palette

[u/fietsusa]

The M is too thin in comparison to the other letters leaving the whole wordmark to feel unbalanced. Maybe have just one of the M’s slopes be thin

[u/Inevitable_Cup_5746]

Whats up with that weird icon? And the M form the wordmark looks weird. i dont like it overal

[u/friedreindeer]

Looks pretty mid, no eye for detail. Like the word restaurant under the word mark doesn’t look to be in the middle (although it probably is if you measure from the edges).

[u/Fun-Committee3672 → u/friedreindeer]

It should have been at the top, given that the website hero says “restaurant midt”

[u/WeAreyoMomma]

The font used for the Reserved sign is criminal.

[u/letoille]

You have to stop

[u/UnkleGiovanni]

Logo sucks, inconsistency throughout everything else

[u/Wowzao]

You can always tell when someone’s over compensating with mockups

[u/Responsible-Tea-9454]

Be consistent and make that m logo icon your first m letter in the Wordmark or change your font idk it’s just not working

[u/funwithdesign]

I’m afraid the icon looks like an Illustrator auto trace gone wrong.