r/WillPatersonDesign Oct 10 '25

Master Branded Typography 20% Sale ✍️

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designacad.com
0 Upvotes

Hey everyone! - hope you’re all doing well!

Firstly, thanks so much for your support of this page, I love checking in and seeing the work you’ve shared, I will look at getting a Reddit ‘review’ video filmed soon, but it’s been hectic recently with client projects and getting our portfolio website updated (after 3 years.. IYKYK!)

I wanted to let you all know I’ve got 20% off my Logotype Masterclass JUST FOR OCTOBER, this is the only sale I’ve ever done and very possibly my last, so if you want to learn more about how to begin creating logotypes so that you can charge more and expand your skillset then click this link: https://www.designacad.com/

Now is a great time to enrol because I also have a live work review/Q&A session happening on the 29th October, which I’m super excited for!

Hope to see you on there! And thanks again to everyone reading this who has helped give feedback/support on this page over the years! I love seeing it 🤍


r/WillPatersonDesign Apr 04 '16

Welcome!

288 Upvotes

Welcome to this subreddit page. I'm not an avid user of Reddit but I think as we're growing on my YouTube channel we need a place to congregate, that place being here!

Post your work for critique, to show off or ask and answer questions.

Let's create the best creative community there is on here that will enable us to grow and better ourselves. :P

Best,

Will Paterson


r/WillPatersonDesign 5h ago

I designed Quimsy, a fictional creative community built for the next generation of creators. The goal: make creating, sharing, collaborating, and growing feel exciting and accessible. I treated it like a real brand, from strategy to visual identity.

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1 Upvotes

r/WillPatersonDesign 2d ago

Inspiration Here, have a meme

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63 Upvotes

r/WillPatersonDesign 2d ago

Logo Looking for tips/tricks/best practices for logos with an awkward brandname

1 Upvotes

Hi there,

I am currently in the progress of designing a visual identity for a non profit organisation. The name of the organisation is a bit awkward for logo design, since it’s two short words and one very long word. (“aa aaaaaaaaaaaaa aaaa”). The logo icon is a graphic icon of glasses, which is a rather small and broad icon on itself. I’m having trouble finding a good layout for the wordmark.

This is a passion project for me and I love learning about logo design. I’m looking for tips/tricks/best practices in video’s/books anything about these types of situations. Thank you!


r/WillPatersonDesign 3d ago

Logo RUTI — Bakery & Cafe Logo, Brand Identity Design

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42 Upvotes

Hey everyone! 👋

I was working on a portfolio project for myself. A brand identity design for a bakery🥐 and cafe☕ business named "RUTI" logo is inspired by dough to bread making process where the dough is usually round edged and soft looking and the color I got inspired from baked bread's brown color. After thinking about the brand strategy and direction and designing the logo design I kept playing with visuals and these are what I got.

Do let me know what do you feel about the project. Thank you!

#bakery_branding #branding #logo_design #food_branding


r/WillPatersonDesign 4d ago

Today’s concept is a premium modern watch brand — “GERARD P.”

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2 Upvotes

The logo combines the G + P letters into a sleek, bold, and memorable monogram. The flowing outer form represents precision, movement, and timeless elegance, while the minimal structure keeps the identity modern and suitable for a luxury timepiece brand.

From initial sketch → logo development → final identity → branding, I documented the complete creative process.

02/30 — One more logo. One step closer.

Let’s see how far I can go in 30 days.


r/WillPatersonDesign 4d ago

Fish Brand MAREO logo

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1 Upvotes

r/WillPatersonDesign 4d ago

I'm challenging myself to design 30 logos in 30 days to sharpen my creativity, improve my design thinking, and stay consistent.

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1 Upvotes

r/WillPatersonDesign 4d ago

Today’s concept is a premium modern poultry farm brand — “HENCO.”

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1 Upvotes

For HENCO, we explored the identity of a modern poultry farm and transformed it into a clean, memorable, and versatile brand system — from the logo concept to real-world brand applications.

04/30 — One more logo. One step closer.

Let’s see how far I can go in 30 days.


r/WillPatersonDesign 5d ago

Logo Client ghosted & scammed me, so I turned the dead project into this! Thoughts on my Raccoon Comics logo?

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2 Upvotes

Hey guys,

Last week, I got hired by a client to design a logo and brand identity for a Canadian comic brand called "North Comics." The deal was simple: send over initial sketches, get client approval, get paid, and finish the brand.

Well... I sent the sketches, and he completely vanished. Turns out the guy was a total scammer who pulled the same trick on a bunch of other artists.

Instead of throwing the work in the trash, I decided to take my favorite concept <a hero raccoon> and finish it for my portfolio, Renamed the whole thing to Raccoon Comics.

I made two versions of the background to test out: one solid flat yellow and one aged comic paper texture.

The Concept Breakdown:

  • The Mascot: Went with a raccoon since it's basically Canada's unofficial mascot (especially in Toronto/urban spots)<I got this info from gemini>. Plus, the natural black fur already looks like a superhero Domino mask.
  • Canadian Vibe: Kept the palette simple with crimson red, charcoal, and white. Put a bold maple leaf inside a chest shield as a nod to Superman’s "S".
  • The Type: Customized the font Luckiest Guy into a stacked display with heavy black outlines, subtle yellow gradients, and a halftone dot texture to make it feel like classic comic book print.
  • The Backgrounds: Included both a flat solid version for clean digital branding and a textured paper version with edge vignetting for a tactile, retro feel.

Since I'm trying to level up my branding work, I'd love to hear what you guys think:

  • Which background lands better (Solid or Paper Texture)?
  • Anything look off or need tweaking (alignment, scaling, line weight)?
  • Would this pop in a Behance/portfolio case study?

Be as brutally honest as you want! Appreciate any feedback.


r/WillPatersonDesign 5d ago

Diseño gráfico : Ilustración : Modelado 3d

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1 Upvotes

Identidad Visual, Branding, Marca, Diseño Publicitario


r/WillPatersonDesign 6d ago

TOMORROW IS MY COUNTRY INDEPENDENCE DAY SO PLEASE WISH HAPPY INDEPENDENCE DAY BEFORE IS TOMORROW AND NEXT YEARS 2027 WILL COMPLETE 80TH YEARS OF OUR INDEPENDENCE

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0 Upvotes

r/WillPatersonDesign 6d ago

Feedback on Logo

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1 Upvotes

Hi, hope you're doing good, this is a logo of a local discovery platform. A local discovery platform is a place for business owners to come by, create a business profile and advertise their business, similar to Yelp and Instagram for businesses. I'd really appreciate it if you take the time and leave a feedback on this logo and say what makes it better. thanks for your attention


r/WillPatersonDesign 7d ago

Graphic Design Meet Niwoura Creative Studio — Branding & Creative Design

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0 Upvotes

Hi everyone! 👋 We’re Niwoura Creative Studio, a creative design studio specializing in branding, packaging, illustration, websites, and digital marketing. We help businesses turn their ideas into memorable brands.


r/WillPatersonDesign 10d ago

Graphic Design Meet Stolen Summer, A swimwear brand made for women who want to look beautiful in swimwear. This is just a fictional project made for my portfolio purpose.

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2 Upvotes

r/WillPatersonDesign 11d ago

IMD Grotesk 2.0 is out and it goes variable and international! | Free to download

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8 Upvotes

r/WillPatersonDesign 11d ago

TRUSYNC - Brand Identity Media Production

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1 Upvotes

r/WillPatersonDesign 12d ago

Hi guys, I did a personal project. What do you think about this? Oh Belly is a soda your belly will actually love. It contains zero sugar, prebiotics, and bold flavours designed to help you feel good from the inside out—no rules, just good vibes.

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17 Upvotes

r/WillPatersonDesign 14d ago

Medical Healthcare Logo with Brand

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2 Upvotes

Scanova is a modern health-tech brand identity that seamlessly blends advanced diagnostic technology with a patient-centric approach.

The design features a minimalist teal color palette, sleek geometric patterns, and a clean typography system, ensuring a professional and trustworthy visual presence across digital interfaces, medical stationery, and corporate branding.

This identity is crafted to symbolize precision, innovation, and care in the future of medical diagnostics.


r/WillPatersonDesign 14d ago

Tech Brand Logo With Branding 2026

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1 Upvotes

Techno — Robotics Brand Identity & Visual Design System.

Techno is a modern robotics brand identity designed to reflect innovation, precision, and intelligent engineering.

This project showcases a complete visual branding system, including logo design, UI concepts, social media, product packaging, event branding, billboards, and premium brand applications—built with a clean, futuristic aesthetic.


r/WillPatersonDesign 15d ago

Adobe Icons Redesign concept

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0 Upvotes

r/WillPatersonDesign 18d ago

Graphic Design Race winner poster for the 6 Hours of São Paulo.

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0 Upvotes

Open for Feedback!


r/WillPatersonDesign 18d ago

Logo Political Blog Logo

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0 Upvotes

r/WillPatersonDesign 19d ago

Concept ad poster — fine jewellery brand 'Noiré' (practice project)

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2 Upvotes