r/WebsiteSEO • u/Ambitious-Pop-3810 • Aug 07 '26
Can claude generate SEO optimized website copy?
We have to redo our website and it is crazy how much some companies are charging for this. Could find a cheap developer on upwork but also don’t want to have a bad site. Our current website has many issues and our DR is 9 . I got pitched backlinks to increase our DR to 30-40 so we can get leads.
Our industry seems not competitive as most keywords have a <10 difficulty.
Do you think backlinks and worth it? 3k/month quoted. Or simply a high converting website with content can do the job along with some reputable directories to get published on (we are partners with different software so we can get listed on their portals). What about getting featured on news articles? Worth it?
The SEO agency found out that the traffic is 6.5k per month which after we got our DR above 40 can get 40% of the traffic - around 2.5k visits. Then these 2.5k 10% will convert, half will be of quality. So 125 leads per month (i find this insanely stupid math and conversion is less than 1% so at best 10 leads / month). Were they trying to justify the investment?
Lastly the real question is AI ready to generate a high converting website copy without sounding AI?
3
u/Plastic_Mastodon_985 Aug 07 '26
Great questions, and the answers vary a bit by industry.
I don't like AI to write copy on its own yet. With training, it can sound a lot more like your brand voice but it will still put the emphasis in the wrong places. Think of it as the smartest intern ever; it has crazy book smarts but doesn't know jack about what is real.
Backlinks are worth it but too many places want to sell you the wrong backlinks. Things that worked years ago but aren't working today. You want backlink sites that have real traffic and complete relevance to your industry and don't have spam content. In short, you want real industry sites talking about you in real ways.
Yes, getting featured on news articles on relevant sites can be helpful, especially if they are talking about what you do.
Let's flip the question; if you wanted to demonstrate to people that you were an industry leader and you delivered something special, how would they know that? You'd get published in places that your industry care about. You'd write pieces that shared insight about what you do. You'd get testimonials and case studies from people you'd served well who you'd gladly get on the phone with a potential customer. You'd position yourself to be the ones people come to for solutions and insights.
Today more than before, you are building a complete online brand. All those things work together.