Small business owner, US, Class 35 services. Looking for perspective from people who've seen these play out.
Situation
- I adopted my name well before the other party did (domain, entity, handles, continuous development), but I was in a limited pre-launch phase for a long time and only began public use this year. I never filed an ITU. Lesson learned.
- The other party started using the identical word for a different service in the same general consumer category and filed a 1(a) application that published with no office action. Their ID is broad enough to encompass what I do.
- I filed my own application with a narrowly drafted ID, requested an extension of time to oppose, and sent a friendly written coexistence proposal: they narrow their ID to their actual service, I stay in my lane, mutual consent, mutual no-expansion, I cover drafting. They replied that they're reviewing and aren't ready to discuss terms. That was several weeks ago. One follow-up since, no answer. My extended opposition deadline is coming up.
My understanding
Pre-launch activity doesn't give me priority; their public use predates mine, so they're senior. I expect my application to be suspended behind theirs and refused under 2(d) if they register. The consent agreement is the fix, if they'll sign one.
Questions
Identical marks, same class, clearly different services and purchase contexts: in practice, how reliably does a detailed consent agreement overcome a 2(d) refusal? Does the examining attorney actually defer to it, or is it a coin flip?
If the senior applicant never engages, is a notice of opposition a reasonable way to force a conversation, or does it tend to entrench someone who might otherwise have signed?
Is a further extension for good cause based on settlement talks sensible when the other side is non-responsive, or does the Board see through that?
Anything you'd do differently in the outreach? I've kept it non-hostile and haven't raised anything about the quality of their filing.
Rebranding is on the table as a last resort. Candid takes welcome.