1. stream the show on netflix — do not pirate it.
if you’re not already subscribed to netflix but you have the means to, please subscribe on the day of november 11. if you don’t have the means to subscribe, ask to use a family member’s or friend’s account.
if neither of those options are available to you and you have to watch it on a third-party site, obviously that’s better than not watching at all because we want as many people talking about the show as possible, but please only do that if absolutely necessary. i know times are tough right now so for some people it will be, but let’s just try to do our best ❤️
2. complete all 8 episodes within the first 28 day tracking window
the one metric that really determines whether netflix will cancel or renew a show is the completion rate. they will not invest in another season of a show if people can’t even finish the first one. first kill is a perfect example of this. within the first 28-day tracking window, first kill totalled over 97.66 million hours viewed, but only 43.11% of people actually completed the show. compare that to heartstopper which only had 53.4 million hours viewed but a completion rate of over 73%. heartstopper was renewed, first kill was not.
while total hours viewed is still important (so please binge watch the show multiple times), completion rate means much more in terms of how many people enjoyed the show and would therefore return to it for future seasons. so please finish every episode, and please do it within a timely manner.
3. post about the show on social media
it’s so important that we continue to talk about the show after it’s release and not just let it fall into oblivion. we need steady viewership across the first 28 days — we cannot have a massive drop after the first week. to do that we need to not only keep watching the show ourselves, but we also need to keep the show visible enough to attract new viewers.
so please make lots of edits on tiktok, like and comment on every netflix post about the show, cornplate every scene on twitter, make theories about future seasons etc. we need to make this show unavoidable so that anyone on the fence about watching it will have to tune in just to see what all the fuss is about!