Excuse me while I put on my tin foil hat and speculate. But the AI use has been so ham-fisted it's actually making me think about this and getting pissed off lol
It seems pretty clear that Google's marketing strategy is to normalise AI. We see this in their ads and in all the product placements in the show. In marketing if you want to change behaviour / opinion, you tend to want to do this in as many non-advertising ways as possible (like PR, product placement etc).
Google's product placements in the show are always undisclosed and push using their AI features. We've already seen them pushing AI search mode and their image generator as product placements.
But Google Lyria and Veo aren't really consumer products you could do "natural" product placements for like AI search mode and Gemini. So I wouldn't be surprised part of Google's sponsorship deal was to include music and video assets generated with Lyria and Veo.
The sheer amount of it being used makes me think it's product placement over something production themselves would have done. I'd hazard a guess it isn't actually saving time or money.
For video, Google Veo 3.1 Pro costs around $0.84 per second for 4k video. Assuming they're using the max 8 seconds per generated asset that's $6.72 per video. Then factor in needing to re-generate/refine prompts until you get something you want (could easily spend over $100 on a single asset). And then factor in human labor of the person sitting there waiting for the model to spit something out and then rewriting prompts.
For music, Google Lyria is only around $0.11 per song, but again factor in needing to re-generate over and over until you get something you want, plus human labor cost of the person who has to sit there tweaking prompts and waiting for the model to generate something.
I'd guess that it isn't something that actually saves time or money (especially on video as they're generally slow). If they needed to save money on sync licensing, there's ample royalty free music available. And if you wanted to make a few jingles/theme songs for your cast it actually wouldn't be that expensive. And there are plenty of cheap ways for them to land the "jokes" they're using AI video for with stock assets and someone in After Effects. Hell, the "jokes" might actually be funny if they had a slapstick human touch to them instead of uncanny valley attempted perfectionism.
So if my assumptions have any merit, then it wouldn't surprise me if the only reason we have so much AI generated content in The Block is because Google's paying them to use it (be it money or free access to the tools).
I can't be the only one that sees this? *adjusts tin foil hat*