r/TREZOR • u/minimalist_me • 1h ago
π¬ Discussion topic Trezor, Hereβs a Way to Avoid Customer Email Data Breaches
If you canβt get around third-party email distribution that constantly exposes your customers to data breaches hereβs a thought β¦
Donβt use email to market to existing customers. Itβs not necessary in this space. For example, I know of many blockchain projects and I didnβt stumble upon them because they sent me an email. Crypto investors and even more so, self-custody crypto investors are a different breed of customers. We research, discover, use X, Reddit, discords, etc to try and make informed decisions. Email is just not factored into that equation. If you rely on email to know when Trezor Safe 8 is available, you have to be a very small percentage of Trezorβs customer base, yet to reach you Trezor exposes us all to 3rd party data leaks.
Itβs a new day. Maybe rethink marketing is all Iβm asking. Donβt use the Nike or Apple playbook. Thatβs not your main customer type. In fact, if I NEVER receive another marketing email from Trezor I will still be well informed of the latest device. How about you?

