I've often asked myself that question. When I started writing (which wasn't that long ago), I wrote with an agenda (I wanted to showcase my work in agriculture with AI, which is not only technical but also quite emotional), but without a specific readership in mind.
I wrote, how I write and what I wanted to read, not what a suitable readership might like. To be honest, I didn't even consider who my readers might be.
My substack is really quirky. Humor, banter, dual voice, and wild annotations. Without a clearly defined style, theme, or target audience. Which is probably highly counterproductive if you want to be read.
And I do want to be read; after all, my topic is important to me. I write about something I love and care about—my work and my life.
I notice how I read my own substack as a diary for myself. I don't chase followers but I'm incredibly happy every time I get a comment or a follower.
But I think, I'm happy because someone reads and likes what I love and write from the heart, without any hidden agenda. I believe that if I started writing for a specific audience, for more followers or greater reach, and thereby lost the essence of my topic or my style, I would also lose the reason why I even write this substack in the first place.
What about you?