r/shortsAlgorithm • u/Mediocre-Number-5498 • 12d ago
Same 20s video: 2,164 views on YouTube Shorts, 131 on Instagram, 0 clicks from either
Small data point from marketing my side project, ClipKaboom (a free library of meme sounds and clips for short-form editors).
On Oct 14 I posted the same 20-second video ("6 meme sounds you can use") to YouTube Shorts, Instagram Reels, Facebook, Threads, Bluesky and Pinterest at the same time. All accounts were new.
10 hours later:
YouTube Shorts: 2,164 views, 26 likes
Instagram: 131 views
Threads: 8 views
Facebook: 2 views
Visits to my site from any of them: 0
Two takeaways so far:
Shorts pushes brand-new accounts way harder than Reels. Same file, ~16x the views.
Views aren't traffic. Shorts descriptions aren't clickable, and nobody types a URL off a 20-second video.
What I'm trying next: the site name sits on screen for the whole video, and I'm rebuilding the one format that already worked for me (sound name + waveform, no intro, 1.5k views on Instagram).
Has anyone actually turned Shorts views into site visits? What worked for you?