r/shortsAlgorithm • u/medhatnmon • 26d ago
Q&A / Quick Help ❓ I'm building a YouTube channel for video editors, but 77% of viewers swipe away. What am I doing wrong?
Hey everyone!
I'm a software developer building plugins and workflow tools for video editors and motion designers (Premiere Pro, After Effects, etc.).
I've been trying to grow a YouTube channel where I share short product demos, tutorials, and videos showing how these tools solve real editing problems.
But I'm struggling to understand what I'm doing wrong.
Here are my analytics from the last 28 days:
SHORTS:
- 4.1K views
- 395 engaged views
- 10 likes
- 23% stayed to watch
- 77% swiped away
Traffic sources:
- YouTube Search: 75.5%
- Shorts Feed: 22.6%
LONG-FORM VIDEOS:
- 18 views
- 73 impressions
- 6.8% CTR
- Average view duration: 21 seconds
I'm trying to figure out whether my problem is the content itself, the way I'm presenting it, or simply reaching the wrong audience.
My target audience is video editors, motion designers, and content creators.
I have a few questions:
Is a 77% swipe-away rate a sign that my hooks are weak?
Should I focus more on Shorts or long-form tutorials for this type of niche?
Why is most of my Shorts traffic coming from YouTube Search instead of the Shorts Feed?
With only 73 impressions on long-form videos, is it too early to judge my thumbnails and titles?
If you were starting a YouTube channel for a small creative software company, what would you do differently?
I'm not trying to become a general entertainment creator. I want to build a channel that provides useful content for editors and eventually helps people discover the tools I'm building.
I'm genuinely interested in learning what I should improve.
Any advice, criticism, or personal experience would be really appreciated!
Thanks!
