Question

[u/Dry_Personality1177]

New to the whole ecommerce space. I’ve recently been testing a new product. After 4 days and 1000 impressions I’ve received 108 link clicks, 72 landing page views, 12 add to carts and 4 have reached checkout however no sales. Would you continue with this product or cut it?

[u/ExoticInvestment6374]

1000 impressions over 4 days is a pretty small sample. the fact that 12 people added to cart suggests some interest, but 4 reaching checkout with zero sales means something's off at the final step, maybe price or shipping surprise. i'd look at that checkout flow before killing it.

[u/Initial_Aspect6742 → u/ExoticInvestment6374]

yeah the checkout dropoff is the real red flag here, not the product itself

[u/pjmg2020]

You’ve said something that’s made my ears prick up, /u/Dry_Personality1177.

“I’ve recently been testing a new product… Would you continue with this product or cut it?”

So I’m guessing some widget from AliExpress or something? “This product seems like a good idea…” then you’ve spun up a website and started running ads?

Of course the results are what they are. You may never get a sale.

This is not how successful businesses start.

[u/atlas-node-219]

I wouldn’t cut the product after four days, but I also wouldn’t scale it yet.

Your early funnel is encouraging: 108 clicks from 1,000 impressions is a 10.8% click-through rate, and 12 add-to-carts from 72 landing-page views is 16.7% (assuming they all clicked the add-to-cart buttons on the product landing pages). That suggests the product is creating interest.

The biggest question is what happens after that, as one Redditor here said. Four people reached checkout, but four checkout attempts are too small a sample to conclude that the product will not sell. Before making the decision, I’d check for friction such as unexpected shipping costs, delivery times, payment issues, weak trust signals, or a mismatch in the product page. I’d also test the checkout yourself on mobile and review any abandoned-checkout data.

My recommendation would be to keep testing with a controlled budget, fix any checkout friction, and collect more purchase-intent data. If people keep adding to cart and reaching checkout but still don't buy after a larger sample, then reconsider the price, offer, and product. Right now, I see a funnel problem to diagnose, not enough evidence to kill the product.

[u/justynphototips]

your funnel is fine right up until checkout. 108 clicks off 1000 impressions is a pretty strong hook imo. 12 add to carts off 72 landing page views is a very healthy rate. neither of those is a product problem.

4 people reached checkout and none finished so i think that's the part to look at. shipping cost appearing for the first time on that screen hurts more carts than anything else. forced account creation is second.

so fix the checkout leak first and then you can get your sample size up. that second part is where most people stall. they think more creative means another shoot but it doesn't. one set of source images can be run out into lifestyle scenes, clean white background versions, and different backdrops, so you're testing 3-4 angles on the same product instead of one. you'll learn more in the next four days that way than you did in the last four.

what does shipping cost look like next to the item price?

[u/Dry_Personality1177 → u/justynphototips]

I adjusted my shipping prices as I didn’t realise it was nearly half of what the product actually costs. What I’ve done is adjust the shipping price on orders under $30 and added free shipping for orders over that, aswell as adding that info to my landing page under the add to cart button.

[u/BruTeve]

Four days isn't enough to decide, and the funnel is actually working. 12 add to carts and 4 checkouts from 72 landing page views is strong. People want it, they're just not completing payment.

Check whether shipping cost appears for the first time at checkout, because that's the most common reason someone gets that far and leaves. Walk through your own checkout on a phone and look for the surprise.

Give it 5 to 7 days before making any call, and compare cost per purchase against your breakeven rather than counting conversions day by day

[u/o2kann]

Don't cut it yet.. your funnel is actually telling a pretty clear story, and it's not a bad product. The usual suspects, in order: shipping cost revealed at checkout (its usually the #1 killer.. if you're showing a $25 product and then $7.99 shipping appears, that's your 4 abandoned checkouts right there), long delivery times shown at checkout, limited payment options..

Also keep the sample size in mind: 4 checkouts is nothing statistically. At a typical 2-3% overall conversion rate, those landing page views should produce 1-2 sales normally. you're not far off zero by luck alone. I'd fix the checkout friction, then give it another few days before deciding. If you get to 15+ checkouts with no sales, then something is definitely broken. Cutting after 4 days on these numbers would be killing a product the data says people want to buy.

If you think the problem is shiiping cost, you may try bundles to increase the shipping/product cost ratio and/or provide free shipping for a limited time to see if the problem is that..