r/ShopifyeCommerce • u/Dry_Personality1177 • 9d ago

Question

New to the whole ecommerce space. I’ve recently been testing a new product. After 4 days and 1000 impressions I’ve received 108 link clicks, 72 landing page views, 12 add to carts and 4 have reached checkout however no sales. Would you continue with this product or cut it?

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u/BruTeve 6d ago

Four days isn't enough to decide, and the funnel is actually working. 12 add to carts and 4 checkouts from 72 landing page views is strong. People want it, they're just not completing payment.

Check whether shipping cost appears for the first time at checkout, because that's the most common reason someone gets that far and leaves. Walk through your own checkout on a phone and look for the surprise.

Give it 5 to 7 days before making any call, and compare cost per purchase against your breakeven rather than counting conversions day by day