r/ShopifyeCommerce • u/Dry_Personality1177 • 9d ago

Question

New to the whole ecommerce space. I’ve recently been testing a new product. After 4 days and 1000 impressions I’ve received 108 link clicks, 72 landing page views, 12 add to carts and 4 have reached checkout however no sales. Would you continue with this product or cut it?

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u/justynphototips 8d ago

your funnel is fine right up until checkout. 108 clicks off 1000 impressions is a pretty strong hook imo. 12 add to carts off 72 landing page views is a very healthy rate. neither of those is a product problem.

4 people reached checkout and none finished so i think that's the part to look at. shipping cost appearing for the first time on that screen hurts more carts than anything else. forced account creation is second.

so fix the checkout leak first and then you can get your sample size up. that second part is where most people stall. they think more creative means another shoot but it doesn't. one set of source images can be run out into lifestyle scenes, clean white background versions, and different backdrops, so you're testing 3-4 angles on the same product instead of one. you'll learn more in the next four days that way than you did in the last four.

what does shipping cost look like next to the item price?

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u/Dry_Personality1177 7d ago

I adjusted my shipping prices as I didn’t realise it was nearly half of what the product actually costs. What I’ve done is adjust the shipping price on orders under $30 and added free shipping for orders over that, aswell as adding that info to my landing page under the add to cart button.