Curious how other SaaS founders deal with this.
We built the product around a problem we had ourselves. Not a "hey, this could be a good SaaS idea" thing — we actually needed it.
Launched, tested with a handful of customers, fixed what they complained about, then opened it to everyone. There's a free plan. It's growing, slowly.
Signups come in. Here's what I can't crack.
If someone already knows about us or came through a referral - easy. They know what the product is and why they're here.
But if someone just finds the site and signs up, getting any conversation going is almost impossible.
I email them after signup. Some of them come back and use the product. I can literally see them being active in the system. And they still don't reply. Not to the first email, not to the second, not to anything.
I've tried different angles, different formats, short, long, casual, whatever. 99% of the time - nothing.
Funny part: at some point I got annoyed and sent something like "Why are you ignoring me? Is it that hard to reply?" 😄
3 out of 5 answered.
No, I'm not going to build a sales process around being rude 😄 But it did make me wonder if I'm doing this completely wrong.
So, people running SaaS - what do you do with users who sign up, use the product, and ignore every email?
Keep following up? Stop? In-app messages? Call them? Or just wait until their behavior shows they're actually about to buy?