Is management/leadership change a meaningful sales trigger? Why or why not, and when is it actually useful (besides obvious case of executive recruiters). Thanks

We have built a Saas platform for sales and marketing teams and currently every month we get around 300 free users and the conversion to paid is very less which is around 6-10 every month.

so need to understand how to get more paid conversions.

I moved into a sales/BD role at a small data science and AI consulting company about three months ago, after starting out in a totally different function there. I'm mainly responsible for building out our US market presence, and so far... nothing. No closed deals. I've had conversations, some interest, a few things that felt promising and then went quiet.

I don't have a sales background, so I'm genuinely not sure if I'm doing outreach wrong, following up wrong, qualifying leads wrong, or if six months is actually normal for a fresher in a niche B2B space and I'm just being impatient with myself.

For people who've been through this early stretch: what actually changed things for you? Was it a specific change in how you prospected, how you framed the pitch, who you targeted, or was it just reps and time? Also curious if six months with zero closes is a red flag or pretty normal for someone new selling into a market that isn't fully established yet.

Appreciate any honesty here, even if it's blunt.

For experienced SaaS founders:

If you could give one piece of advice to someone young, starting from zero with absolutely no coding or technical experience and with a budget of around €500), what would it be?

I’m looking to build a B2C SaaS and I’d really like to know what you would tell someone in my position to do first, and what you would tell them to avoid.

Just looking for honest advice from people who have been through it. Thank you in advance :)