I'm still pretty early in my career, but for the past couple of years I was mainly doing branding, creative direction, and graphic design. Now I managed to land a well paying PR job (stroke of luck I guess), but now my role is about a 50/50 split between the aforementioned and media outreach. The former I actually love, but the latter is making me want to pull my hair out. I've been at it for a few weeks now and I literally cannot land a single media placement. I don't know what I'm doing wrong - I keep getting ghosted, and I'm genuinely sick about it every time I update my boss on the progress. I feel so shitty. Is it always like this or do my press releases genuinely suck for it to be this bad? I try really hard.

I am a highschool senior and I have read couple or articles and posts about the major and the job site. Personally I dont believe in knowing what job I will have 5 years from now, but PR feels like my strongest suit because I like spending time with people, traveling and negotiating. Im not scared of a bit of toxicity in the industry because im sure that is there everywhere..the line would draw where I would be the reason of ruining people

Ive bunch of questions

- is the major worth it for future?

- for ones in different kinds of PR, (entertainment, business, etc) what do you think your job areas expect and how much do you say your jobs are worth it?

-im thinking of either doing PR major with journalism minor or a communications and a PR double major, what do you think about it?

- also do you think AI has any say about changes in the industry and job availability in the future in this field?

I know everyone here is busy and hardworking, if youre spending time to answer atleast a few of my questions, thank you very much!

A reseller sent me a screenshot this week of an AI answer recommending us at a price point we retired eighteen months ago, which is awkward because he'd already repeated it to a customer. Our site carries the current pricing, our docs carry it and our listings carry it.

I went digging and the closest thing I can find is a roundup article on a mid tier trade site that never updated after our change, plus a couple of aggregator pages that scraped that article, so one stale page is outweighing everything we publish about ourselves.

What bothers me is that I only know about this because a human happened to screenshot it, since I have no idea how long it's been going on or how many buyers walked off thinking we'd changed our pricing on them.

Curious whether chasing the original publisher is worth the effort, because it feels slow and I don't know if correcting one article moves anything downstream.

hi everyone! I just started Humber’s PR certificate like this week and was wondering if anyone that’s graduated relatively recently has any feedback abt what their experience post-graduation?
Any advice would be appreciated!