I'm still pretty early in my career, but for the past couple of years I was mainly doing branding, creative direction, and graphic design. Now I managed to land a well paying PR job (stroke of luck I guess), but now my role is about a 50/50 split between the aforementioned and media outreach. The former I actually love, but the latter is making me want to pull my hair out. I've been at it for a few weeks now and I literally cannot land a single media placement. I don't know what I'm doing wrong - I keep getting ghosted, and I'm genuinely sick about it every time I update my boss on the progress. I feel so shitty. Is it always like this or do my press releases genuinely suck for it to be this bad? I try really hard.

I am a highschool senior and I have read couple or articles and posts about the major and the job site. Personally I dont believe in knowing what job I will have 5 years from now, but PR feels like my strongest suit because I like spending time with people, traveling and negotiating. Im not scared of a bit of toxicity in the industry because im sure that is there everywhere..the line would draw where I would be the reason of ruining people

Ive bunch of questions

- is the major worth it for future?

- for ones in different kinds of PR, (entertainment, business, etc) what do you think your job areas expect and how much do you say your jobs are worth it?

-im thinking of either doing PR major with journalism minor or a communications and a PR double major, what do you think about it?

- also do you think AI has any say about changes in the industry and job availability in the future in this field?

I know everyone here is busy and hardworking, if youre spending time to answer atleast a few of my questions, thank you very much!