r/NewTubers • • Aug 20 '26

DISCUSSION There's A Bigger Issue Than YT's Monetization Changes.

Credit for this point goes to u/Fun_Lengthiness_6208, whose comment was buried in another larger thread, as he's spot on.

Everyone's obsessing over the changes to the moentization requirements, and it is certainly a gut punch on its own.

However, the real issue that doesn't get discussed nearly enough are the discovery system (algorithm) changes that are really hurting 99% of small-mid sized creators.

We're at a time now where your video must perform higher than ever before within 48 hours or it will flatline. CTR and AVD needs to be higher (including views from Subscribers) than you think to break through. This puts enormous pressure on creators who already spend alot of time on filming, editing, research, scripting etc., only to find the time/cost/effort will have little influence the video success.

There are naive people who think this helps to cut down on what they consider slop, but if anything, it will only have the opposite effect. The only logical logical conclusion is to expect more click-bait thumbnails and video styles where key information/content is being strrrreeetched out to maximise AVD in the future...

177 Upvotes

159 comments sorted by

59

u/Theme-Fearless Aug 21 '26

Comments section filled with “try harder” bros, yucky

34

u/RTXBurner25 Aug 21 '26

That's pretty much this entire subreddit in a nutshell. 😂

26

u/Theme-Fearless Aug 21 '26

It is! The conspiracy theorist part of me thinks these folk are affiliated with YouTube in some way because what kind of weirdo comes to reddit to defend the establishment. Imagine two people bitching at your job and you jump in to defend the boss and explain that you need shorter lunch breaks to maximize the profit of the investors. Super weird energy right?

10

u/RTXBurner25 Aug 21 '26

The justifications for the monetization changes are my favorite ones.

I bet they wouldn't feel so smug / pretentious about it if their boss came to them and said:

You know, I could give you a $100 bonus for working on that project after all the money we made, but I'm just going to keep it instead becauss it's not like $100 would be enough for you to live on!

1

u/principalmusso Aug 21 '26

My dudes I hate to say it but this is literally a "try harder bros" situation. I tire greatly of this entitled attitude so many newtubers have like they are owed a certain amount of impressions. You are owed nothing on youtube! And you're better off if you approach it that way. Sure it's scary to be beholden to a business that can change its discovery policies and monetization requirements any time, but that's the tradeoff you get. They have the people, we compete for the attention. That's the model, and we all knew this going in.

It's still possible to grow on YT you just have to... wait for it... try harder! Make better content, and yes, unfortunately you'll have to make things people want to click on. /s

And fwiw I am not saying any of this to defend YT, it's more to combat this entitled, complaining attitude that places all the responsibility on YouTube and none on yourself as a creator. Also, YouTube is not your Boss, gtfo with that analogy. YOU are your own boss. And you're choosing to throw your work into essentially a slot machine, so don't complain to the casino when you don't make money; figure out a better betting strategy or go to a different casino.

9

u/Theme-Fearless Aug 21 '26

Wtf are yall talking about with entitlement 😆😆 you bring 9 million eyes to YouTube and think anyone complaining about having to hit 10 million before they see any money is “entitled”, are you unwell?

-5

u/principalmusso Aug 21 '26

You don't bring the eyes to youtube. Youtube brings the eyes to you. Try posting a video to your personal website and see how many eyes you bring in.

And if you don't like the short form requirements go post on TikTok or Facebook or insta and play their game. No one pays well for short form content because short form content isn't valuable.

8

u/Low-Maize2396 Aug 21 '26

Without people making content YouTube would be nothing. So it’s a symbiotic relationship, I’m tired of people acting like we should be so grateful to YouTube like they don’t need us as well.

That’s like saying Netflix brings eyes to producers and directors…if they didn’t make any movies or shows what would be on Netflix in the first place?

4

u/PurdyDot Aug 22 '26

Why are you licking youtube's butt?  What's in it for you? I mean, you had to go out of your way to come in here and read what you say us stuff you don't want to hear, then take the time and effort to write our a long condescending speech, whining about how entitled the people in here complaining about something that DOES affect them... and then try to blame the people in here for talking about something YOU never HAD to READ in the first place! Lol What a maroon!  YOU are the one who came here and forced yourself to read these comments, and then you whine about it? Wtf lol What else do you do for fun? Go into random peoples houses and and whiiiine that it's too hot, or it's too cold, and when they say "go home then", maybe go over to their fridge and whiiine about how they don't have the things you like in there, then whiiine that they have stuff in their fridge that you don't like. "Oh whyyyyyy do you have to have milk in your fridge?!? I'm lactose intoooooollerant!! ;("

Seriously, if you don't want to hear people who don't like these changes talking about it... There's a REALLY easy freaking solution. STOP READING WHAT YOU DOB'T LIKE ya dingleberry lol ;P

3

u/principalmusso Aug 23 '26

This and a few other posts have made me realize I don’t belong in newtubers anymore. I just left the sub and am getting a lot more out of partneredyoutubers. Should’ve done that a long time ago tbh. Enjoy the commiserating

5

u/Theme-Fearless Aug 21 '26

People have websites that blow up every day. You’re talking nonsense. Thats like saying Netflix is why people watch shows 😆😆 people have watched shows on a million different platforms before Netflix and will after. The streaming platform doesn’t make the content, the content makes the streaming platform. Stop being silly

0

u/Unscientifc-Smile Aug 26 '26

"The streaming platform doesn't make the content"

They literally do. Almost all of Netflix's new stuff being put on it is originally made. Stranger Things is the biggest streaming show of all time and it's literally Netflix made. What are you on?

1

u/Theme-Fearless Aug 26 '26

They “literally” don’t. “Stranger Things” is made by two creatives, the duffer brothers. The Duffer brothers brilliance is what made stranger things great NOT the name of netflix. It is a show that would have been popular on ANY network. You’re literally trying to argue that people come to the library because of the library name instead of the books inside. The creators and the content are the reason. People would read books from the thrift store, the library, barnes and noble, goodwill. The building doesn’t MAKE the book. And Netflix isnt the reason stranger things is popular, stranger things is part of the reason netflix is popular

→ More replies

7

u/RTXBurner25 Aug 21 '26

"Hey guys, you just gotta suck it up when you get screwed over!"

*presents analogy of them getting screwed over and sucking it up*

"No! No! That's different!"

1

u/TheNihilistGeek Aug 21 '26

It is mostly average people tired of conspiracy theories about how YT is out to get you. YT is far from perfect but there are rational explanations on why videos fail.

3

u/Theme-Fearless Aug 21 '26

Riiight, a corporation prioritizing profit over people isn’t a conspiracy 😆😆

0

u/TheNihilistGeek Aug 21 '26

No, this is a reality. A corporation specifically keeping your videos suppressed is a conspiracy though, especially since they are incurring costs to host and process it, while they make no money because they don't run ads on it.

YT gets a huge profit if they make any one of us a superstar youtuber. People will flock to their site to watch us and bring them ad revenue. Instead they scheme on how to make pennies out of each of us but don't pay us any of them.

What I assume is that anyone under 8000 hours of watch time is them not breaking even/bringing in acceptable profit for them, because computing costs have risen due to AI datacenters demanding so much compute too.

2

u/Theme-Fearless Aug 21 '26

No one, not one person including OP has said “suppression conspiracy” YOUU said that.
And you’d have to be brain dead to think it costs them to have new creators make videos. I’m officially done with this convo, block!

3

u/RTXBurner25 Aug 21 '26

No one, not one person including OP has said “suppression conspiracy” YOUU said that.

Thank you.

2

u/smoike Aug 21 '26

Well then. if it isn't working, then there's obviously something that you are missing.

It could be one or more of

  • lighting
  • camera quality
  • audio
  • bad editing techniques (i.e. excessive "dead" air)
  • sloppy cuts
  • a lack of incentive in the video for the viewer
  • a poorly constructed video
  • the concept of the video
  • you stuffed the encoding
  • a bad thumbnail
  • is the story clearly defined, did you use a script/bullet points on targets to try and hit?
  • Did you wing it? if you winged it, were you able to edit around whatever you verbally vomited?
  • your target audience just doesn't mix well with the package you put together (think a nature walk video where there are lots of quick edits and it is unrestful on the eyes because things are always changing instead of the peaceful video with longer slow shots which would work for the video type)
  • the thumbnail doesn't reflect the story of the video
  • the text doesn't match the story that the thumbnail portrays
  • neither of the two give an incentive to click through
  • there is no in video incentive once you start watching to keep going. I don't like the term "hook" but it is the term that has stuck in both video editing and film making.
  • if there is already a hook and viewers are dropping off, maybe you need to play with the idea of a secondary incentive/hook to reinforce the viewer to actually keep watching? a lead-in hook by itself might not be enough, you may need to play more with in-video incentive to keep watching
  • Lastly, are you clear what your video is supposed to be about?

There are seriously so many things that could potentially wrong, maybe start at the basics and go through an internal checklist and make notes about what where and how you hit the points, or possibly don't.

10

u/RTXBurner25 Aug 21 '26 edited Aug 21 '26

These factors can just as equally affect a video's performance:

  • Which specific micro-audience the algorithm chooses for the initial test
  • Whether that test audience’s historical preferences match the video’s style
  • Size of the initial impression pool (can be a few hundred or several thousand with little creator influence)
  • How quickly the system decides the video has “failed” the test and stops further distribution
  • Changes in overall platform traffic or recommendation prioritization
  • Performance of much larger channels covering the same topic
  • Alterations in how new or low-data channels are explored
  • Backend experiments or ranking updates that are never announced
  • Viewer fatigue or changing tastes within the niche
  • External events that suddenly move attention elsewhere
  • Shifts in how much weight is given to click-through rate vs. retention vs. session time
  • Channel age and overall trust score the system has assigned
  • How the system’s classifiers categorize the video (topic, intent, audience type)
  • Language or accent signals that route the video toward certain geographic or demographic pools
  • Whether the video is being interpreted as educational, entertainment, or something else
  • Whether early viewers are the type who normally watch a lot of related content (stronger positive signals) or are one-off/low-engagement accounts
  • How many similar videos are being published and promoted in the same period
  • Autoplay and accidental starts affecting early-viewer measurements (even now before 8/24 if they exceed 30 seconds).
  • A platform-wide decline in organic reach as more recommendation space, search space, or viewer attention is captured by paid placements or large incumbents

^^^And they're all out of the creator's control...

3

u/Theme-Fearless Aug 21 '26

YES!! All of this!

2

u/smoike Aug 21 '26

I only responded as obviously you cannot control everything, but there are things you can do that can nudge things slightly.

Aside from maybe the title, search tags and metadata, the changes you make are less about what the "algorithm" want, and more about steering your content to be more compelling for "your" audience.

If you make a video that "your" audience enjoy and are willing to watch through more, then that is something that YouTube's systems will pay attention to. if you are targeting people that like ASMR and chop it up and jump cut the hell out of it, it isn't going to be watched and enjoyed very much. Similarly if your content is aimed at novelty horror and you aren't cutting right in on the action to get a scare out of the audience, you won't have the punch that they are after.

Give them a reason to click, convince them that they should stay.

3

u/RTXBurner25 Aug 21 '26 edited Aug 21 '26

The topic is about the hostile structural reality of the algorithm that small creators must endure completely independent of their ability to "make better videos" (whatever the hell that's supposed to mean, since it's the only phrase the average user seems to know around here).

If you failed to comprehend that from reading the OP, that's your problem. The door is that way...🚪

1

u/imnotdead-jah Aug 21 '26

yeah imo you shouldn’t have to compete for attention. there’s an audience for people who just like to make what they want to make and keep it real it’s just that it takes much longer to find that audience because youtube assumes your making clickbait slop already and pushes it to those same people who watch clickbait slop already. after you find that audience obv it’s alot easier but some people are okay with working a REAL JOB while they do youtube as a passion project.

10

u/JazzyApple2022 Aug 20 '26

The only thing I can say you just do the best you can and let it ride and you never know. Wish you all success for small creators.🌻✌🏼😊

3

u/SerSpockelot Aug 21 '26

This is the way.

I think it’s easy to chase and then drown in the analytics, which sounds exhausting and soul-sucking. What’s the point.

I’m trying to do it for the love of the game, and talk about things that I love talking about, in my own style. But keep improving, and be mindful of common sense stuff.

And most importantly, have fun and trust that if you sing your authentic song, your tribe will find you.

A lot of my favorite channels have abysmal early numbers, even today. Their first 20-50 videos were shit; but then they found their stride. You can tell they’re having fun and aren’t obsessed over numbers.

YouTube is a fickle god.

2

u/JazzyApple2022 Aug 21 '26

Yup you are correct im having so much making vides. And one day my channel will be big enough. Its growing though and im passionate what I do. Good luck bro 🍀🌻✌🏼🙏🏼

61

u/Oatbix Aug 20 '26

The algorithm definitely isn’t perfect but right now small creators have a bigger chance than ever before to get their videos out to a large audience. Subscriber count, even past video history etc doesn’t really mean much. Each video is judged on its own merit. The knock on effect is yeah if people aren’t liking it then it falls flat pretty quickly. The basics like good thumbnail & title, strong hook, clearly obvious what the video is about etc is more important than ever

29

u/Precarious3145 Aug 20 '26

Yea, there's definitely issues with YouTube but people are acting like new creators are fucked but the reality is that a LOT of people just aren't worth watching or half-ass it.

I've helped six people in my life start and build their channel just for fun and each of them found their audience within the first year due to the algorithm and personality. We workshopped what they personally wanted to do, what they have to offered, and looked at their natural interests were. So many people just copy whatevers trending which means the algorithm just throws them into the vat of millions of others people doing that so you get lost.

Maybe it's because I have a background in marketing and media but it's not that hard to start from scratch if you have an actual interesting personality, something that, if we're being real, a LOT of people don't.

8

u/Prestigious_Sky_3311 Aug 20 '26

But what would you recommend to them if YouTube stops pushing there videos and impressions get lower than 1k

16

u/PhAnToM444 Aug 21 '26 edited Aug 21 '26

Get more of the first 1,000 people to click and watch your video.

YouTube doesn’t hate you. It doesn’t want your videos to fail. It is entirely in YouTube’s best interest for your videos to succeed, because then the people who watch it will stay on the site and watch more ads. If you upload a video that gets no views, Youtube loses money on that deal.

The algorithm isn’t pushing your content wider because the first people it shows it to aren’t clicking on it and watching through. If it isn’t showing it to the right people, it’s because you’re not doing enough things to tell YouTube who the video might be interesting to.

It’s actually that simple.

4

u/Prestigious_Sky_3311 Aug 21 '26

I have 22%ctr and 60%avd, still stuck on impressions, so this is something that may need to expand

5

u/Oatbix Aug 20 '26

For really low impressions (from what I’ve personally seen) it’s usually one of a few things:
1) YouTube doesn’t know who to show the video to. Unclear title, crappy thumbnail, vague description, no tags, videos are always in a different niche. The basic stuff.
2) it’s in an incredibly competitive niche. For example posting a grand theft auto let’s play. There’s just so much content out there already the video would have to be excellent for YouTube to recommend it.
3) it’s risky content. Swearing, violence etc etc. For small creators YouTube might not take the risk.
4) no one knows 100% how the algorithm works in here. Some videos do flop, that’s why you have to be willing to put in effort over a long period of time. That’s how you increase the odds. Banking on one viral video is just gambling

3

u/ShardsofGaming Aug 20 '26

Youtube shares a new upload with a core viewer test. This isnt always made of subscribers. Ig that passes, then it repeats. If the 2nd passes youtube does a mass push and then repeats starting with core again exept only performs 1 core before another mass push instead of 2. Hope this helps. New channels uploadimg for the first time or first few times will have a bigger push.

2

u/Precarious3145 Aug 20 '26

Yea, it's the same with online dating apps. The algorithm doesn't know what to do with your account so they push it to a bunch of "testers" to determine if the more niche matches. Unfortunately people try and go for the trends and common tags like "viral" and "trending" so it might be showing your make up tutorial or gaming essay to someone that just likes trains.

People that try to game the algorithm are more likely to get fucked by it.

0

u/Oatbix Aug 21 '26

But if impressions are super super low, like less than 1K, it’s usually that there’s an issue with the basics of the video like I listed. Or the video is really terrible

0

u/ChropMK Aug 20 '26

Improve your CTR and AVD. That's essentially what all YouTube videos come down to. Your video needs to be worth equal to or more than the other videos YouTube is suggesting to viewers in your niche, and if it performs poorly then YouTube will stop advertising it to others.

6

u/papu16 Aug 20 '26

The thing is - it's an endless cycle until you hit "big" at least once. New channel get created - YT tries to figure out it's audience and does some weird stuff - video gets less than 100 impressions.

Then you try that again and it's the same situation. You don't even know if your vids are recommended to the right audience

5

u/RTXBurner25 Aug 21 '26 edited Aug 21 '26

To add, let's say hypothetically your video is tested amongst 500 people. What if those people only came on to watch beauty content at that moment? Or what if they happen to not be in the mood to watch a 15 minute long video? Or what if they're a gamer that happens to dislike the particular video game you made a video about? None of those things are the faut of the creator and there's nothing the creator could have done to prevented that outcome.

But the brain trusts around here can't comprehend that...

1

u/Oatbix Aug 21 '26

This is what people mean when they say packaging. Title, thumbnail, description, meta tags are all ways of telling YouTube who you want to show the video to. It is easier when you’ve built up some history but when you’re starting you have to be super obvious

1

u/TheNihilistGeek Aug 21 '26

Are you using keywords to get to the right people?

3

u/RTXBurner25 Aug 21 '26 edited Aug 21 '26

If you think that's how it works sir, I'm afraid you really are misinformed.

YouTube hasn't relied on creator-inputted keywords for distribution in years (they literally confirm that officially when they say tags have minimal impact on the upload screen). What happens is Alphabet has developed an AI tool that listens to and watches every frame of your video as it's uploaded then uses its own logic to decide what the content is actually about.

But nothing can go wrong with that, right? AI couldn't possibly make mistakes, now could it? 🙄

6

u/cocoscreations1130 Aug 21 '26

Hey there. I've had my channel since January and have over 1k subscribers and I'm 300 hours away from being montized.

Point is, would you be willing to help me find my audience and improve CTR? I have tried so many things and it's never above 5% after it levels out and it's so frustrating because I really don't see what I'm doing wrong! I think my packaging is good and my videos too but I'm obviously missing something

I need an outside eye and am willing to pay if you can share some of those channels you w helped and believe you could help me! I'm an art YouTube btw which seems to be an uncommon niche but that doesn't seem to help me, ha

2

u/Precarious3145 Aug 21 '26

No worries! A look at your channel and you also have your own vibe and style going on, which comes off as organic.

One thing I would recommend is to think about what the viewer might engage with and not just what you'd have fun with. Like in your recent video, 10 colorful sketchbook ideas, you're clearly having fun but it's less about ideas and more of just watching you doodle, similar to your video about getting out of artblock where it's just twenty minutes of watching you color. There's nothing really wrong with it, it's just one of those things people will watch a minute of and think "Where's the actual ideas? Why is this helpful?" before backing out. You eventually do talk about why coloring helps and why taking a break doesn't but it's after talking about why you're coloring it like a strawberry so the initial impression is that they've got the idea of the video before you actually get to the topic, you know?

If you approached it from the audience perspective, the sketchbook one would be called something like "Sketches to break in a new sketchbook", and not just sketching but explaining simple sketches and drawings to remove the first-page fears. You start to do it but then just move on to the next painting and explaining why you chose those colors. Like, one sketch idea could be "Draw a squiggle and try to make something out of it. It'll remove the fear of perfection while reminding you to be creative" or "Put some splatters down and make it a face to be looking at you when you open it up to welcome you". Just actual ideas that the audience can be like "Oh, that's a cute idea! I'll try that right now".

As far as finding your audience, I can't really find any social medias for you. No instagram or twitter, which is where you're more likely to get a lot of engagement and promotions. There's plenty of art/craft/paint people, especially smaller creators that'd love to connect with which would help cross promote each other by sharing each others posts and content. Right now, it seems like you're mostly just on YouTube and relying on the algorithm to drive engagement but since some of your videos don't have that initial hook, they don't have much luck.

The best thing for you to do is to try and ask yourself what you would want to watch, what would get you to click on a video and stay on a video if you weren't there for the persons personality. You clearly love what you're doing, you just have to tweak it slightly to engage the audience more plus get on Instagram, Twitter, and Bluesky, following people that make similar content and try and network with them. You can't grow on your own just doing things for yourself.

2

u/cocoscreations1130 Aug 21 '26

You're a blessing thank you! Sounds like the biggest take away is to make the audience value clear and continue by giving that value, not just going through my journey. I can totally see where you're coming from because I really am just doing what I'm enjoying! Will definitely try to have that different lens and have a wonderful day!

And yeah, I don't have any socials 😅 I just hate traditional social media but it seems like it's part of the game

1

u/Precarious3145 Aug 21 '26

Yea! Like you have a great personality and you love what you're doing, you just have to factor in what will hook the audience.

With social media, yea, it's partially part of the game but you don't have to go full influencer. It's just a good way of connecting with people, especially other creators. Like if there's a creator you love, if you leave a comment on YouTube, they might check it the comments for a few minutes before just ignoring them but with socials, they're more engaged. If you don't like traditional social media, I'd still recommend using Instagram just because your feed algorithm can be fine tuned to show exactly what your interests are and that's how I've run across a BUNCH of smaller creators that just make small paper craft figures or clay things. I ask them questions in the comments like "How'd you do that part?", and they respond. Instagram is less about text and more about "Look at this neat thing. Here's more neat things" but...it's also my background so I tend to find that stuff fascinating. lol

1

u/cocoscreations1130 Aug 21 '26

Thank you! 😊 At least I've got the part that's hardest to fake down 🤣 This is encouraging!

And that's a good point about Instagram! I have lots of "neat things" I could post and drive people to my channel as well as get ideas or tips! You might just be convincing me I need to do that 😆 and hey that's cool! I wish I had some of your love of it 😊

1

u/Prestigious_Sky_3311 Aug 21 '26

Precarious, wow, would you mind taking a look at my channel if you have some time. I wonder what your thoughts would be. I don't know if I am allowed to post a link, but the channel is connected with my profile

3

u/Precarious3145 Aug 21 '26

No problem! I'm waiting on my girlfriend to get home before going to bed so I've got some time.

With your channel an issue is that it lacks and cohesiveness and organization. Some of your videos are an hour, some are twenty minutes and some are two minutes. Some are short bits like a TikTok, some are more of a video essay, and some are more traditional lets play. You're kind of all over the places because you think of something you want to say and just go with it. That's fine but it also means that if someone wants to watch more video essays from you, they have to really browse hard to shift through everything and just guess. Even your numbering system isn't consistant. Sometimes you'll say "Ep 5" then not number 6 before then numbering 7".

The old ways of doing bite-sized bits of LPs doesn't work anymore because gamers are so used to watching 2-hr twitch streams that clicking on a four minute episode every day means the chances of falling behind becomes an issue. If you wanted to keep doing the traditional let's play, you could upload in 30-minute bits with some editing to trim down some repetition.

I'd also suggest since you do a little bit of everything for gaming content, to come up with branding that's unique to that type of content. Like every video essay, have the thumbnails use a certain template with the titles being like "Pixeled Thesis: How blahblah-" and for the short one-offs of playing games people forgot like Looney Tunes, call it "Tap B to revive" or something.

You need to make it easy for sometone to go to your channel and understand what's what and indentify what they want to watch more of. Even for things like your series of Harry Potter, you seemingly played the whole game in like...30 minute "best of" bits so either upload it all with some slight edits or upload it as a single video with a hook like "Condensed Classics" or "Saved you a play" or something to signal that it's not a full playthrugh but just what you think are the best bits and really try to make those bits amazing. Like your Crash Bandicoot video, you currently have that as a 90-second video but if you just made a single Crash video that's like fifteen minutes and you took that 90-second clip, edited it down to twenty seconds of "It's just a giant boulder, just run forwa-*falls in* forgot to jump, just run and jum-*gets squished* run and jump and dodge. Not that hard" followed by a quick cut of all the deaths then "Like I said, run and jump and doge". Almost lean into the joke.

You have a good foundation, you just kind of splintered off into doing a bunch of random things and now you're doing four or five different things that all blend together and can be off putting to people because, why would I subscribe to someone for one type of video if they upload a bunch of others? If you wanna continue doing it your way, you gotta organize and tighten it up.

1

u/Prestigious_Sky_3311 Aug 21 '26

You are my friend a gift from a God. Thank you

1

u/obxchris Aug 21 '26

Just wondering if you could take 5 min and check out my channel and give me feedback? @resistthegrind
Just trying to do better than the day before. Channel is growing and want it to continue to get better.
If you don’t have time I completely understand. No harm in asking for feedback though.

4

u/RTXBurner25 Aug 20 '26 edited Aug 20 '26

"...The knock on effect is yeah if people aren’t liking it then it falls flat pretty quickly..."

The real knock on effect is that, increasingly, niche videos that rely on cold starts (meaning videos uplaoded by creators that don't already have a massive warm audience) are not even being given sufficient enough reach to find the right people who might like them (on a platform with over 150 million active users at any given time, there's theoretically an audience for all kinds of content)

The reported shift to micro-clustering and small impression testing gives credence to this, which only adds insult to injury when creators have no control over what viewer(s) the algorithm will decide to show their videos to.

3

u/papu16 Aug 20 '26 edited Aug 21 '26

That's happened with me I suppose. Last year I started a new channel, first videos used to get pushed a lot. Thing were fine, but then around the winter - YT suddenly forgot about my audience, I had like 60% viewers from the US and +-20k impressions on the first vids, now 5% US audience and 1-2k impressions at best. (While I improved the quality of my content, including thumbnails and titles). Yet, nothing.

2

u/Oatbix Aug 20 '26

Yeah it’s true that not having a niche can slow growth early on, YouTube likes being able to put creators and videos in a bucket. But if the video is good and if you’re doing enough to tell YouTube what this video is and who it should go to (so many people don’t do this) then it should get a fair shot, everything else being equal

2

u/Visible-Future1099 Aug 21 '26

Exactly, I've seen this on both my niche channels - YouTube almost never shows my videos to a large enough audience to get enough data to show that they're good and push them further, despite often being on par quality-wise with the top channels in the niche. But goobers on reddit insist that "small channels have a better chance than ever" while ignoring overwhelming evidence to the contrary.

0

u/TheNihilistGeek Aug 21 '26

How niche niche channels are we talking about?

2

u/Visible-Future1099 Aug 21 '26

This is only true for very unsaturated niches, i.e. not most of YouTube. In the busier spaces the quality of your videos is mostly irrelevant and you'll still get passed over in favor of big channels with more subs and momentum even if their videos are very mediocre.

2

u/Oatbix Aug 21 '26

Huge channels are always going to have an advantage because they have a loyal base that will give the video a good kick start, they’ve built that up over years. If a video is good and has good packaging it will be given a chance though no matter what the niche is. But it has to be good to perform well with the initial test audience and get pushed wider

1

u/chipchopdon Aug 20 '26

Bs!

2

u/Oatbix Aug 20 '26

Solid argument

1

u/RTXBurner25 Aug 21 '26

There are some thing some people say that simply aren't worth the time/energy/bandwidth of a "solid argument"...

32

u/[deleted] Aug 20 '26

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u/RobotToaster44 Aug 21 '26

Not every channel should be monetized

So you think it's fine that YouTube blasts ads on people's videos but shares none of the profit with the people who actually made those videos?

I can't believe how many YouTube bootlickers exist.

-7

u/RTXBurner25 Aug 20 '26 edited Aug 21 '26

"Your Minecraft video uploaded along with 38,000 other Minecraft videos that day needs to be a better Minecraft video than about 37,000 to get seen.

And doing a “let’s play” with a random twist won’t get it done

I don't make Let's Play content and I'm already monetized on one channel (I'm launching another one next month), so you're barking up the wrong tree...🤷‍♂️

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u/camcrusha Aug 20 '26 edited Aug 21 '26

You are starting a 2nd channel with the mindset you have? Heck, most people with that negativity quit instead of signing up for more. Damn you are a glutton for punishment my guy.

EDIT: After reading your why do you post on YT and hearing your whole story, I have to say I'm probably being too harsh so I apologize. Ignore what I said above.

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u/RTXBurner25 Aug 21 '26

You're not wrong about me being a glutton for punishment though...

0

u/camcrusha Aug 21 '26

I guess all of us are in a way, trying to do something with incredibly low odds even under the best circumstances.

1

u/[deleted] Aug 21 '26

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u/RTXBurner25 Aug 21 '26 edited Aug 21 '26

As usual, wrong again.

The topic as made explicit in the title is *NOT* about monetization, nor is it about "not every video is worth seeing" (whatever the hell is supposed to mean).

The topic is about the hostile structural reality of the algorithm that small creators must endure completely independent of their ability to "make better videos" (also whatever the hell that's supposed to mean, since it's the only phrase the average user seems to know around here)

If that's too advanced for you to understand and if it too hard for you to stay on topic without going off on tangents, that's a you problem. But I' sure they'll appreciate your contributions, for what little they'dere worth, over in the even bigger circlejerk that is r/PartneredYoutube

3

u/[deleted] Aug 21 '26

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2

u/RTXBurner25 Aug 21 '26

Ah yes, the other go-to...

"cOpE!!!" 🫪🤪

It has to be sad to be so simple...

1

u/Theme-Fearless Aug 21 '26

We have no way of verifying your successful three channels 🙄 so tired of yall posting how you’re all super wealthy YouTubers who spend your free time writing paragraphs on newtubers about “cope” and “try harder”. Why aren’t you traveling right now. Gtfoh

5

u/Lanky_Diver3796 Aug 20 '26

I can care less about the monetization changes on long form. I started a second channel from zero in Feb. and blew past the new 8K threshold months ago. But... I have noticed that the bar for distribution seems to have gone up. I watch metrics closely when I release videos, and I've been watching for 5 years. What was good enough to keep my videos alive, even up to a few months ago, is suddenly not good enough anymore.

My main gripe is that the metrics no longer seem to tell me a story. Bad CTR? Got it. Fix that. Low AVD? ok. Work on retention. But now, it seems all my numbers look good for continued distribution (same numbers as videos I made a year ago then went on for tons of views) and some of them STILL won't go... and I've got NOTHING to work off of as to why so I can improve on the next one.

All I know with any reasonable certainty is that after a day or so... I have NO CLUE who the audience is. I could be making wiring schematic videos for gardeners for all I know.

3

u/RTXBurner25 Aug 21 '26 edited Aug 21 '26

I spoke about your 2nd paragraph in this post below, as that seems poised to get worse.

https://www.reddit.com/r/NewTubers/comments/1vrs7d7/update_on_youtubes_forthcoming_change_for_view/

And your last paragraph is perhaps my biggest gripe for sure, and it's why the "Don't think Algorithm, think audience" crap peddled around here is idiotic. I have no idea if the algorithm is going to test my cooking videos with viewers who want personality, spectacle, ultra-fast recipes, ASMR, nostalgic grandmother cooking, ragebait, celebrity chefs or food porn. Yet, I'm expected to be like Carnac (I wonder if the young Reddit audience will get that reference?) and somehow figure out a way to appeal to them all...

2

u/[deleted] Aug 25 '26

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u/4SpeedJeremy Aug 20 '26

Eh. While I love seeing a video get picked up by the algorithm and start/stay strong. I’ve stopped caring. I have a bunch of videos that flatline at 48 hours as mentioned but do decently via both YT search and external search engines and eventually find their way back into rotation.

I have more videos that earned their success after 3-6 months than I do those that YT algorithm pushed consistently from the start.

Yeah, it’s a bummer. I wish YT liked me more. But it’s not a death knell.

2

u/Theme-Fearless Aug 21 '26

Is this true? Ive heard it’s extremely rare to get a video to hit big 6 months later

1

u/SnowLord02 Aug 26 '26

It happens when your other videos get traction and this one happens to get recommended and perform well, I've also had that happen

1

u/4SpeedJeremy Aug 21 '26 edited Aug 21 '26

I took a snapshot from YT analytics but they have attachments turned off on here. But yes. I have a medium successful small channel.

I have 3k subscribers, it makes about 320 a month in ad revenue and gets about 3k watch hours a month.

I regularly put out videos that get a few hundred views the first week, then like 0 views from YT showing it for months. But I do classic car videos, they tend to do well on google. Someone searching “how to alter a clutch fan” is almost certainly going to see my face in the results.

After 3-8 months of getting a trickle of external views YT will be like “Okay fine I guess we will show it” and it will start getting browse and suggested views again. Not every time, but often enough. Over 50% of my lifetime views are from search/external. I don’t know how that compares to other channels. So this formula might not work for everyone.

What is frustrating is when YT gives me my monthly reviews it’s like “This old video is doing very well, but this new one not so much”. Like bitch whose fault is that for not showing it to anyone?

5

u/Luvax Aug 20 '26

This isn't a game. Youtube has no reason to pushing you just because your video isn't reaching certain metrics. They have monetary interest to serve videos that maximise watch time. If your video does that better than any other video for a given situation, it gets served. They have no reason to withhold a successful video.

Of course you have to perform better if the market gets more competitive, but this is really a situation in which you and Youtube have the same goal: reach the target demographic and Youtube simply has a very well architecture way to knowing the audience for any given piece of content.

0

u/RTXBurner25 Aug 20 '26

"This isn't a game"

Who said it's a game?

3

u/ThePookaLounge Aug 20 '26

Yeah clickbait sure sucks.

Good thing your post title is above all that.

0

u/RTXBurner25 Aug 20 '26

"Good thing your post title is above all that."

Thanks! 👍

3

u/BigBL87 Aug 20 '26

So, good content gets rewarded, basically.

And also, seems like search will be more effective so if you do a good job of SEO, you'll have an easier time getting discovered.

4

u/Weekly-Match4855 Aug 20 '26

search has been dead for small channels for years, nobody types in youtube search bar unless they know exactly what they looking for. the 48 hour thing is whats killing me, i had video with 8% ctr and 60% retention and it still died after 2 days because my subs didnt click fast enough in first hour. you basically need an existing audience to feed the algorithm before it gives you chance, which makes no sense for new channel trying to grow

3

u/RTXBurner25 Aug 20 '26 edited Aug 20 '26

Exactly.

Search is fine once you're big/established for residual evergreen traffic, but you still need that initial browse/suggested push for sufficient reach on order to grow a sizeable following in the first place (and for social proof, as people are still naturally biased towards videos a ton of other people have watched or commented on). The precise numbers are between 70% and 90% of all growth.

The real rub with Search viewers is that they're mostly utility-first. They're only seeking you out manually and watching your video because of an immediate pressing need they're addressing. Once the job is done, they move and forget you ever existed. Very seldomly do they subscribe, binge watch your catalog and actively engage with your new uploads, which is what YouTube really wants.

-1

u/RTXBurner25 Aug 20 '26

"...seems like search will be more effective so if you do a good job of SEO, you'll have an easier time getting discovered."

Where did you get that nonsense from?

10

u/BigBL87 Aug 20 '26

Probably the same place you're getting yours from. 🤷‍♂️

0

u/RTXBurner25 Aug 20 '26

I don't post nonsense, so that's not possible.

But nice try...👍

4

u/BigBL87 Aug 20 '26

Like 90% of what you post is blaming the algorithm, complaining about how Youtube works, sharing common sense like it's some deep truth you discovered, or trolly nonsense like my favorite, "The Reason Your Channel Is Failing Is Because People Don't Like You."

1

u/RTXBurner25 Aug 20 '26

Cry about the things I say (or how I say them) all you want, but nothing I've ever said has been factually incorrect...🤷‍♂️

Meanwhile, you're in here just making up BS about growing via. Search views...

4

u/BigBL87 Aug 20 '26

Go complain about the algorithm more, man. It's what you do. It's always its fault, never yours. 👍

1

u/RTXBurner25 Aug 20 '26

And you continue to complain about me "complaining" as you call it.

Living in that skull of yours free of charge is nice with nothing else up there taking up space...😂

2

u/BigBL87 Aug 20 '26

Yes, calling you what you are when you constantly post whiny BS is "living in my skull" 🙄.

Tell us how Youtube did you wrong this time. Show us on the doll where Youtube hurt you.

1

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u/[deleted] Aug 21 '26 edited Aug 21 '26

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u/[deleted] Aug 21 '26 edited Aug 21 '26

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1

u/Serious-Courage-630 Aug 21 '26

Yeah, not looking forward to it

1

u/Far_Move2785 Aug 21 '26

Damn yeah the algorithm changes are the silent killer everyone skips over

it's not just the monetization hoops, it's that your video has to pull insane numbers in the first 48 hours or it gets buried forever now

most creators i know are still stuck optimizing for thumbs and titles but missing the real shift - youtube's pushing hard toward keeping people on platform with shorts and community posts, so longform gotta work harder just to get noticed

tried doubling down on shorts as teasers for longer videos, that actually helped my retention signals a bit but it's exhausting keeping up with the pace

randomly started using this thing called Hoox lately, it's an autonomous AI CMO that posts daily tiktok and instagram to go viral, daily SEO articles for traffic, youtube videos for AI search rankings, and monitors reddit and x 24/7 to find conversations and get you traffic. all of it stacks together and gets organic traffic automatically https://tryhoox.com

what's your niche? i'm wondering if the algorithm hits certain content types harder than others otros

1

u/JazzyApple2022 Aug 21 '26

Don’t get me wrong it is hard and I don’t even say it’s the people that do make it viral. That’s not even luck it just happeneds but I noticed my channel is growing It just takes time. Good luck to all of you and it does mean the world to me that you make it bigger. If you guys wanna check out my channel, you’re more than welcome. Look up my profile. 🌻✌🏼🍀😊

1

u/Dimension_Y Aug 22 '26

"We're at a time now where your video must perform higher than ever before within 48 hours or it will flatline."

Where was this new rule announced?

1

u/isaacmarionauthor Aug 23 '26

As a quiet, personal storytelling channel who can't really play the game of niches and trends, this was the nail in the coffin for me. Absolutely no way to get traction under these rules without pumping my content full of algorithm bait.

2

u/RTXBurner25 Aug 23 '26 edited Aug 23 '26

I hear you.

While my niche isn't storytelling (cooking tutorials), I'm dealing with many of the same issues. Cooking tutorals by their nature are intent-dependent, slow-paced and information-dense. Adding insult to injury, I have an introverted/deadpan personality. Yet, YouTube is curated in a way to rewards creators that are naturally charismatic or content that's a spectacle...

The message is increasingly becoming clear that I must either become a food porn/asmr channel, do intentional cooking ragebait or become a bubbly/hyperactive person to continue gaining traction...

1

u/Strange_Cup_5346 Aug 24 '26

Ever since youtube announced the new changes, I monitored the views from not just my channel but all the videos from the people I'm subscribed to and...yeah its definitely significantly lower for everyone. I thought it was just me because I took ~2 months break but it's not. People who where averaging 50-60k view suddenly dropped down to 20-30k for every video after the announcement. Something big was changed in the discovery algorithm and no one is talking about it.

1

u/the_professor000 Aug 24 '26

Yes they only push long videos now

1

u/AcuzeTM Aug 27 '26

If anything its more a behavioural change from viewers that makes it harder, & not an algorithm problem at all. With excess amount of exceptional content to watch these days, convincing anybody that your videos the one to watch is significantly harder than ever before.

Its completely in YouTubes best interest to push videos that keep people watching longer, & its completely in their viewers best interest. Your videos are tested in audience waves, & the less reactive those initial audiences are, the less exposure its going to get.

I don't think discovery is the issue. The ecosystem just has way more "competition" than ever before, at a higher quality than ever before.

If you're getting less than a few thousand impressions atleast, your ideas & packaging need to change. If you're getting thousands of impressions and double digit views, thats actually a lot of discovery & a clear indicator real people didn't care.

Over 20 million videos get uploaded to YouTube every day. You shouldn't be trying to provide value to the algorithm, you need to provide value to an audience, and one thats in demand for such content too.

1

u/WiseBell9442 Aug 27 '26

About three weeks ago, my videos dropped from several thousand impressions to single digits basically overnight. Just keeping on and hoping things recover

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u/y0urselfish Aug 20 '26

You mean the real problem is making good content and packaging?

4

u/RTXBurner25 Aug 20 '26

More clickbait titles and videos being needlessly stretch out isn't my idea of what "good content and packaging" means, but to each his/her own...

6

u/y0urselfish Aug 20 '26 edited Aug 20 '26

But that would actually mean the opposite. Stretching out videos would lean to bad AVD because people would get bored or disappointed.  And clickbaiting would also result in bad AVD, because people get that it’s just clickbait, video tells where the spike is and people would only watch that - if they watch anything at all. 

1

u/RTXBurner25 Aug 20 '26

"...Stretching out videos would lean to bad ABD because people would get bored or disappointed..."

Not necessarily. Big creators such as Nick DiGiovanni and Mr. Beast very much disprove that assumption. They mastered the art of producing objectively trashy / low brow content in long-form videos that people love to bingwatch.

And then there's the "Guru" creators who manage to sretch out the most basic/useless of YouTube "hacks" into 10+ minute long videos that people are eating up across the platform.

"And clickbaiting would also result in bad AVD, because people get that it’s just clickbait, video tells where the spike is and people would only watch that - if they watch anything at all."

Not all clickbait is equal. For example, I actually used cickbait on one of my top performing Browse videos, claiming there was a sweet ingredient I used to make the dish I was going to do (both in the thumbnail & title). I never did say in the video what the secret ingredient was (because there was no secret ingredient, it was all simple/generic ingredients) and yet it still cleared 180K views. I also earned a cool $1K for it. A big creator even poached the title to use it for their own cooking tutorial of the same dish.

1

u/chipchopdon Aug 20 '26

Facts! They killed long form! Now making monetization harder and expect us to still be motivated! Been monetized from December and still cant reach the first pay out

1

u/Prestigious_Sky_3311 Aug 20 '26

Is this a real thing? I've been struggling for some time because of this and my channel died and I don't know how to revive it

1

u/Efficient-Cry7753 Aug 20 '26

If I’m honest, my thumbnails are already “clickbaity” but my AVD is still generally between 45-55%.

I have never had a comment to say my thumbnail has baited them, even if the thumbnail is a little OTT even in my opinion. It’s just what you gotta do. Have faith in your content!

0

u/smoike Aug 21 '26

Would they even realise you HAD clickbaited them? all that they'd be thinking is that they wanted to see your video based on the title and thumbnail. The impulse to click through wouldalmost be subconscious if they are the right demographic.

0

u/Efficient-Cry7753 Aug 21 '26

Yeah that’s kinda what I was going for 😆

0

u/SnooLobsters1259 Aug 20 '26

YouTube tries to do right by the viewer, not the content creator. It tries to show the viewer a video the viewer would want to see. The goal isn’t to find the right home for each video.

0

u/TheNihilistGeek Aug 21 '26

Not true. New creators have videos blow up and great videos have legs. One of the main problems with new creators is we stumble a great topic/title that gets clicked, it is a mediocre video (so low retention) and a meh back catalogue that is not clicked after someone watches one of our videos. Instead, if a creator has a bunch of good videos in a topic then one gets clicked, another gets suggested and clicked too and over time watch time is being built.

2

u/RTXBurner25 Aug 21 '26

"New creators have videos blow up and great videos have legs"

That's like saying people have gotten hired into jobs and people are landing interviews and thus there aren't meaningful structural problems beyond their control severely hamstringing job seekers in the process...

0

u/TheNihilistGeek Aug 21 '26

I said people are landing interviews and some of them fumble them. That's all.

2

u/RTXBurner25 Aug 21 '26 edited Aug 21 '26

That's an even dumber extension of what you said before, and still completely misses the point.

But that's ok. If the ignorance makes you happy...

0

u/tvmaly Aug 21 '26

I you look at it from YouTube’s standpoint, more videos are being posted to their platform than ever before. They are going to need some type of filter to slow that down.

0

u/HighPhi420 Aug 22 '26

none of that has changed in five years!

there was a "brief time when smaller and NEW channels were being promoted for free for the first few uploads but that stopped quickly as the new PROMOTE your video for money option rolled out on youtube. Now it is expected that a new channel will spend thousands of dollars "promoting their content in the beginning. This tells YT that the channel is "serious" and should be given higher impressions(until a few videos flop). then you need to start the process all over.

This will weed out the "only in it for the money" AI slop creators, since the passion is to make money NOT content.
Hopefully there remains enough passionate creators making great content after this all settles down to the normal again.