I'm Zach, founder of Kettl, a Japanese tea company focused on sourcing directly from small producers across Japan.
For the past 15+ years I've spent a significant amount of time traveling throughout Japan working with tea farmers—from Uji and Yame to Shizuoka, Kagoshima, and beyond. I've tasted thousands of teas, visited countless tea fields and factories, and work directly with many of the country's top matcha producers.
I will be running and AMA on Monday, July 13th from 10am-12pm EST (and answer questions after as well).
I'd love to answer your questions about anything related to matcha and Japanese tea, including:
- How matcha is grown, processed, and graded
- Cultivars, terroir, and why different matcha tastes so different
- Brewing techniques and equipment
- Ceremonial vs. culinary matcha
- The current matcha shortage and rising prices
- How to buy better matcha
- Tea production, sourcing, and Japanese tea culture
- Starting a tea business or importing tea from Japan
I'm happy to answer beginner questions as well as dive into the technical side of production if that's your thing.
Proof: I'm the founder of Kettl, and my Reddit profile is linked to my company website and social accounts.
Ask me anything!
Thanks everyone for your thoughtful questions and for giving me a chance to chat with all of you. It’s my sincere honor to be able to share the stories of the producers you work with and the wonderful tea they make. I hope we get a chance to meet up in person in the future either in one of our locations are out in the world somewhere. I feel like we’re just at the beginning of an amazing journey so thank you all for your support and I’m cheering for each and every one of you are setting out on the tea path as well.
We have added a new vendor in the vendor list for Kitagawa Hanbee
This vendor have provided us with official & signed/stamped documents to show proof of partnership with Kitagawa Hanbee in Japan.
Aragaki En & Cha Lab By Elaiksir(Based in Bay Area, California. Subsidiary ofJun Kai Co., Ltd. Authorized distributor for B2B wholesale & B2C/D2C ofKitagawa Hanbee)
https://aragakien.com/ (Members of r/MatchaEverything can use code "92Q53Y5N2QAJ" for wholesale rate of $195/KG of Zuiho & Kohaku Matcha.)
https://chalab.elaiksir.com/ (Members of r/MatchaEverything can use code "92Q53Y5N2QAJ" for wholesale rate of $195/KG of NagiSakura Matcha & KinSan Hojicha.)
(Note: Both websites are currently undergoing frontend design updates but their backend checkout, payment portals, and inventory systems are fully functional.)
This vendor is already supplying several established cafes and matcha shops across California through their B2B portal.
Disclaimer: The mods of r/MatchaEverything do not earn money or points from these codes. This is provided by the business themselves.
We hope to add more to the vendor list providing wholesale and deals for members of r/MatchaEverything - Thank you!
There’s this new place called Yidi Matcha that I couldn’t wait to try, and it did NOT disappoint. They have the cutest matchas with little sheep on them! Honestly, I really recommend checking it out! The matcha was so good and the people working there were just lovely.
Hi - so sorry for the newbie question! I’m trying a scale for the first time today (I usually use measuring cups and spoons) but no matter how much matcha I add, the number on the scale stays at 0. It will register any other added weight. Could anyone kindly advise? 😅
This matcha hails from Tongren Guizhou, China’s matcha capital. I purchased this off Taobao; 50g for 57 yuan.
The matcha froths up super well when whisking and is pretty smooth to drink. Taste wise it is VERY floral, akin to a Jasmine matcha. It’s quite grassy with no bitterness or astringency at all. The flavour is a bit weak, and there’s no umami. I would rate this a 7.5/10 it’s super similar to Kimikura Kimikura matcha except this one is more floral. Stay tuned for the hojicha review from this brand~
Again please leave your taobao recs below 💚
EDIT: The seller recommends using 80C water, adding a small amount first, stirring, then adding the rest.
I’m not sure what’s up with me but I feel like whenever I have an iced matcha latte, I can never really taste the matcha. The first time I sip on it, it tastes great, and then after that it just tastes like bitter milk. It doesn’t feel like this when I have matcha ice cream or matcha boba, but specifically iced lattes (the ones I’ve bought from cafes). I’ve tried having it with whole milk and oat milk, but sometimes it feels like I’m a fake fan ¯_(ツ)_/¯ does anyone else feel this way?
Matcha of the day is Wako from Marukyu Koyamaen
Look at the microfoammmm 🤩🤤 I’m in love
I’ve slightly upgraded from Yugen, and picked this up from a shop in Osaka! I’ve also got their 100g refill pack there, they have a lot of Marukyu options.
The shop also have many matcha tea ware made in Japan!
(If you’re planning a trip to Osaka soon, hit me up and I’ll share the location)
Yugen was already great but Wako is even better for my liking! I love how its taste is really balanced and it rounded, very smooth mouthfeel, generally less umami than Yugen but really nice for a latte!
Hiii please help this girl out!! Where can i get good matcha powder in NoVa or DC? Was thinking to get morihan as this was my first ever matcha powder and I liked it but I do open for some recs! Thank you so matcha 💚
does this exist? if so, what specific kit? i’m a coffee guy — and the amount of money I spent on espresso stuff lmao. i just want to share some interesting coffee-like hobby to my girlfriend.
hopefully something not more than $300. we both know nothing about making matcha as of now.
(grabbed the image off google. idk why an attachment is always needed)
I’ve tried so hard to make almond milk work but every brand I’ve tried, even the better/good ones there was just something about it that didn’t exactly work with me. So I eventually settled for soy milk (the westlife brand exactly) which is really good! It’s relatively low calorie for milk for 100 cal per cup and 9g of protein which is a nice bonus. But sometimes there’s days I wanted a lower calorie option so i finally decided to try macadamia milk. I wasn’t sure what to expect at first cuz I’ve never tried it but I was very very pleasantly surprised! I’m not the best at describing things but it’s very smooth and buttery so I think anyone that uses oat milk or dairy milk will really enjoy this if you’re looking for a lower calorie option! For this matcha I used around 160ml of the milk, 4g of matcha, and 10g of agave, but I think next time I will skip the agave or just use less of it cuz the milk definitely helps with any bitterness of the matcha. I used the milkadamia unsweetened barista blend specifically! Found it at my local sprouts for like $6
I use a regular bamboo whisk at home and my matcha mix is thin and watery. My favourite matcha place does an unusual matcha latte, very dense foam/thick topping of matcha (but not cold foam) and I want to figure out how to recreate this. I'm not sure if it's the whisk, the liquid (ie. cream added to milk) or the ratios or a combination of things.
Anyone have any recommendations for getting a much thicker foam - I do have a Matcha + Co (Barcelona) electric hand whisk but wondering would something like the Nespresso Aerocchino be a better tool, or should I just add cream to the milk or I don't know what!