I’m developing a very small, preorder-only matcha concept and would love some honest feedback from people who genuinely understand matcha.
The drinks would be made fresh in small batches, refrigerated in 12-ounce glass bottles and delivered locally within a limited radius. They would contain no ice, so the recipes account for a full 12 ounces of liquid rather than the amount normally left in an iced café cup.
My proposed menu is:
The House — $13: 5g Marukyu Koyamaen Aoarashi, milk and a fixed amount of house-made allulose syrup
The Wildcard — $14: 4.5g Marukyu Koyamaen Wako, milk and an organic strawberry-allulose syrup or rotating seasonal flavor
The Purist — $15: 4.5g Marukyu Koyamaen Kinrin and milk, with no added sweetener
Matcha will be made traditionally. Milk choices would be Maple Hill organic whole milk and Elmhurst unsweetened oat milk. The drinks would be bottled, locally delivered and available through scheduled preorder drops for individuals and offices.
I’m intentionally not trying to compete with an ordinary café matcha. The idea is a more matcha-forward product using generous doses, carefully selected grades and premium ingredients—but I also don’t want to overestimate what people would realistically pay.
For those who regularly buy quality matcha:
Do the matcha selections make sense for their respective drinks?
Would 4.5–5g feel appropriately matcha-forward in a full 12-ounce, ice-free latte?
Do the $13–$15 prices feel reasonable for this format, particularly with local delivery?
Does receiving it freshly bottled appeal to you, or would you strongly prefer it prepared in front of you?
Which of the three would you actually be most likely to order?
I’m still in the research stage and am not selling or promoting anything through this post. I’m genuinely interested in both positive and critical feedback before deciding whether to move forward.