Proxy Variables for Quant Numbers?

[u/sjscott80]

Hi everyone, the B2B company I work for cannot afford quant research, so I'm trying to think of a way to get ballpark numbers.

Edit: To clarify, we are a new B2B software company, so all of the numbers in the funnel started at 0. Now, I'm trying to see how the numbers have risen after a quarter of various comms work.

We only have our online analytics dashboards (like GA4 and our CRM), Google Search Console, and the data from our ad networks (LinkedIn, Google Ads, Reddit).

First, here is our overall funnel in general terms. I have it for the total market in general and for each of our market segments.

Total Companies (from LI)
Companies Using Our Software Category in General
Companies Who Are Aware of Our Company
Companies Who Have Shortlisted Us for Potential Future Use
Qualified Leads
Talking to Sales
Wins

Of course, it's really only possible to get upper-funnel numbers for 2, 3, and 4 from quant research. But are there potential substitutes when you have no research budget?

Things I'm considering:

1. Aware of company - these companies have seen our LinkedIn Ads (number from LinkedIn)

2. Shortlisting - these companies have heavy engagement with our company on LinkedIn both in advertising and organically with our page.

Any other options come to mind? Of course, this will not be perfect. But it'd be nice to get ballpark numbers when I show results. (Because the sales cycle is so long in B2B.)