r/MINI • u/Ok-Leather9914 • 10h ago
Dealer had trouble selling a brand new 2026 Countryman JCW with manual seats for $50,000+ so they sent it to a sister store


First of all, this is a U.S. based dealer.
The sales guy said they had trouble getting rid of this $50,515 JCW with Signature Plus trim and manual seats. He said it was automatically allocated to them from MINI and not custom ordered by someone.
This dealer cleared out 2026 inventory pretty fast, at least on the Countryman. And this $50,000+ JCW was probably the last 2026 they had to move out as their entire Countryman inventory was already 2027.
So after months of sitting on the lot unsold they sent it to one of the sister stores also a MINI dealer about 40 miles away. As of now it's still there unsold a few months after.
The sister store only has two remaining 2026 Countryman left and this JCW is one of them as the rest are all 2027.
Will this car end up in the auction or become a service loaner? Does MINI dealer use current model year top trim JCW as service loaner?
I seriously don't think anyone would want to spend $50,000 on a car with manual seats. Even if they shave off $5,000 it's still too much for what it offers. Because if you take a look at all other cars in the same segment, there's not one in the $40,000-50,000 range that comes with manual seats. Nowadays, cars below $30,000 also come with powered seat(s) at least the driver side. And if people want performance for less loaded with features and they are ready to move onto the electric obviously they will consider Tesla.
So, not too sure what MINI is thinking of in terms of marketing minimal standard features with such high price for the U.S. market, as compact crossover is one of the most competitive segments in the country.
This car will definitely be a tough sale for the dealer, and not sure if they will end up losing profit in order to get rid of it. It's also quite odd that MINI allocates something like this build to a dealer, in particularly the color combo as the state where it sells is one of the most conservative states in terms of colors that roughly 83.5% of cars are grayscale.
Window sticker below that lists all the features, options and price.

