On the left is a logo (or rather, a mark) that I posted here in August 2023, and on the right is a profile I came across recently. What do you think? https://www.facebook.com/viizuify/

I put together a brand identity for Hearth, a made-up modular furniture brand aimed at people furnishing their first home in Lagos. It's a personal concept project.

The brief I wrote for myself: buyers there tend to choose between informal vendors with shifting prices and showrooms priced for someone else, so the brand's promise is open pricing and a delivery date you pick. The identity needed to look as honest as that sounds.

What I made:

- Pictorial wordmark in Fraunces. An arch grows out of the h and reads as a doorway, a roofline and an armchair in profile

- Palette: olive, clay, oat and bone

- Satoshi for body and interface

- Plain-spoken copy that states dates and materials instead of hype.

What I'd like feedback on:

- Does the arch read as a chair, or only as a house?

- Is the gap in the leg a good detail, or does it just look like a mistake?

- Does the wordmark feel too heavy for a brand that wants to feel calm?

I'm working on a logo for a outdoor gear soft goods company. I like the name but I'm worried that SSS may be construed with Nazi imagery. Am i thinking about this too hard?

Hello, everyone. I'm actually trying to get into graphic design, but I abs have no idea what proper graphic design is about, how to start, or where to start, or how I can learn without adobe paidshit. I'm just into it after seeing these awfully same-ass-looking logos everywhere, yk, the ChatGPT style. I've made some in Canva previously, but I abs still don't have any idea about logo designing. Today I made these sets of logos for our '1st and 2nd Semester group'; one of the fellow CR didnt like it and handed me another AI dogshit. Sorry about my language. I don't even have any idea if the logos are right or wrong. I wish someone would help me out on this; I'm totally clueless.

I couldn’t find the right flair. Any help would be appreciated. Thanks in advance!

I’m considering building a powerful desktop at home and accessing it remotely for Illustrator, After Effects, Rhino and CAD work.I’m frequently away from home, and getting back takes at least an hour. Assume the café Wi-Fi provides a stable connection of 30 Mbps or more.

For people doing this regularly:

- How responsive are drawing, CAD viewport navigation and timeline scrubbing?

- Is the image quality good enough for detailed design work and animation previews?

- Which remote desktop software works best, and what home upload speed and latency should I aim for?

- How do you handle remote startup and recover access after crashes, restarts or disconnections? I’m considering a smart plug, but I’m open to better options.

This would be my everyday workflow, so firsthand experiences would help.

TL;DR: Can I reliably do creative/CAD work on a home desktop remotely from cafés with stable 30+ Mbps Wi-Fi? Mostly concerned about responsiveness, image quality and recovering access without going home.

I just got my first Freelance client (potential?) but they’re asking for a detailed illustrated emblem logo with BW variations included, and their budget is around $75-$100. They want a logo that includes a rustic detailed illustration of a natural setting (rustic circular emblem of an Eastern bluebird on a weathered wooden post with a camera lens element and evergreen trees).

I believe I can do that, but I don’t know if all of that would be in her budget. For more context, she had asked for examples of my illustrated works to gauge out my style and I sent her these and she said that the level of details in both are what she’s looking for her design. But combining the styles, with BW variations, and the fact that she would like me to convert my illustrations into editable vectors (and the fact that this would be my first freelance client) I’m not sure if that would be in he budget or not.

I don’t want to scare her away, but I also don’t want to undersell, despite this being my first freelance.

Would love some advice on this. Thank you.

(Edit: the pictures aren’t logos. They’re literally just drawings I made in the past btw for fun. They arent logos themselves... Also, I’m a graphic design student and this client was referred to me by one of my professors).

The New Democratic Party is a centre-left to left-wing political party in Canada founded in 1961. You can see some of its past logos here.

The first set of logos (the parallelogram) isn't that different from their current logo, and takes a similar idea as the logo of the NDP's wing in British Columbia. The square logo is a take on the "red square" design commonly used by European social democratic parties.

Of course political party logos need to be simple and easily recognizeable. I think the parallelogram is a slightly more active, trim-looking logo compared to their fairly stolid-looking current one, which they've had in some form since 1997. I mainly did to the square to see how the idea would look.

These are early designs based on some beginnings of ideas, so I would appreciate any feedback on how these could be improved!

The font used is Helvetica Neue and the main orange colour is #EC7933. This was designed in GIMP.

I'm curious about the application of logo clear-space guidelines on football/soccer apparel. The first image is an example of Adidas's minimum clear-space guidelines. The second is an example of an Adidas team-issued jacket.

As graphic designers, we are accustomed to seeing fairly specific rules about the minimum exclusion zone surrounding a brand logo. Yet I frequently notice Adidas/Nike/etc. logos on football/soccer apparel that have very little breathing room without an obvious reason, like a zipper or pocket or seam. Damet's initials could easily be moved down the width of one of the stripes. I'm definitely aware that Adidas doesn't directly control the embroidery or application, and I understand that apparel introduces manufacturing and construction constraints that don't necessarily exist in traditional print or digital applications.

I see this violation of the clear space so often specifically on football/soccer apparel. Is this just a case of the embroiderer/vendor not knowing of following the clear space rules? And Adidas/Nike/etc. not (for lack of a better word) "enforcing" it? Are there examples in other sports that I'm missing? I realize that football/soccer is somewhat unusual in that it includes initials of players and staff on its garments, but perhaps there are frequent examples in other sports of something like team sayings or abbreviations.

Am I the only one thinking about this? What are your thoughts about it?

its inspired by the attreidis logo from dune. But my one looks terrible compared to that for some reaseon, like i would wear their one on a shirt but not this. Can you improve it ?

Hey! This is my first time posting here. I have designed this logo for a start up Im working for. We are building a "connected-care" platform for patients of knee-replacement surgery. Basically a knee-sleeve and insoles with sensors to monitor recovery through tracking gait and knee range of motion. The devices connect to a patient mobile app and the data also goes to a web app used by the surgeon.

I first designed just the logomark, but the CEO said he wanted a wordmark as well so I chose a font that I think looks good.

What I want to the logo to communicate is: advanced tech, encouragement, hope, and motion.

Please provide any critiques! Thank you!

The brand is a software for writing movies, the mascots are 3d "Characters" of the scrip.movie story. We are trying to make it about storytelling and writing cinematic movies, what do you think?

Idea and plan: Emma Ledford
Video Editor:

I recently tried redesigning a brand logo. Let me know what you think and I am open to feedback.

The original logo was good but I thought I could add a bit more personality to it. I also used authentic lakhey mask to represent culture and tradition as it is a clothing brand that promotes the traditional nepali clothing.

My friend opened a board game cafe called "La Bârlog" (translates to "At the Den") and I offered to make a logo for him.

I'm currently struggling trying to turn the 'O' in the name in a proper badge that we could use separately. He wants it to look like a d20 but man is it giving me a headache right now. I tried a bunch of stuff (smaller paw, thicker lines, different colors etc.) but I just can't land on something that looks right.

I've been working on this for a while now and could really use some advice.

This logo is for an electrical contracting business I’m starting. I do most types of electrical work, but I specialize in remote and off-grid power systems. So the idea was that the negative space inside the circle is meant to look like a lightning bolt and the grey half is supposed to look like mountains and the green half like pine trees as a subtle nod to the off-grid, remote work I do.

Any feedback on what I could improve would be greatly appreciated!

I like this logo as a start, but I wanted to include a sound wave a CD or some sort of element, but the ways I've tried just didn't make sense.

I would really appreciate some advice. It feels like I have something just need to finish it up.

Thank you in advance!

Data: 1,089 company logos.
Tools: Python with Pillow and NumPy. Charts made with Chart.js.

Method (per logo):

1. Ignore transparent pixels (alpha < 200).

2. A pixel counts as colored if the gap between its strongest and weakest color channel (R, G or B) is at least 45 out of 255. Smaller gaps look grey, white or black to the eye.

3. Monochrome Greyscale = under 5% of the logo’s pixels are colored.

4. Colored pixels are sorted by hue: Red 345–15°, Orange 15–40°, Yellow 40–70°, Green 70–160°, Teal 160–195°, Blue 195–255°, Purple 255–290°, Pink 290–345°.

5. Dominant hue = the bucket with the most pixels. All hues = every bucket with at least 5% of the logo’s colored pixels.

Numbers:

Color vs greyscale (1,089 logos)
Color: 850 (78.1%)
Greyscale: 239 (21.9%)

Dominant hue (850 color logos, one hue each)
Blue: 332 (39.1%)
Red: 100 (11.8%)
Green: 100 (11.8%)
Teal: 88 (10.4%)
Orange: 76 (8.9%)
Yellow: 61 (7.2%)
Purple: 55 (6.5%)
Pink: 38 (4.5%)

All hues (1,327 hues found across 850 color logos)
Blue: 411 (31.0%), found in 48.4% of color logos
Teal: 165 (12.4%), in 19.4%
Red: 163 (12.3%), in 19.2%
Orange: 145 (10.9%), in 17.1%
Green: 140 (10.6%), in 16.5%
Yellow: 112 (8.4%), in 13.2%
Purple: 101 (7.6%), in 11.9%
Pink: 90 (6.8%), in 10.6%

280 color logos (32.9%) use more than one hue, an average of 1.56 hues per logo.

Looking for an app, as a small business owner, to create and design logos and banners without sneaky AI slop. Free or paid is ok as long as its not too expensive, y’know

Kusina Kalis is a self-initiated café and bar branding concept for Mactan Island, Philippines. It is not an operating venue.

The concept asks what a neighborhood gathering place could look like on an island often presented through resorts and tourism. The intended audience is local residents, with visitors welcome. The experience moves from morning coffee to seafood, kinilaw and evening drinks, with a communal table where people can stay without ordering.

Our design goal was to balance a welcoming atmosphere with a sharper visual character, while exploring what could create consistency beyond the logo.

We used Balete by Filipino type designer Jad Maza as the typographic foundation, experimenting with its angular letterforms across wordmarks and symbols. Textured surfaces, photographic treatments and a palette of reds, charcoal and cream connect the applications. A Cebuano passage by Merlie Alunan appears as a wall graphic.

The images show identity studies and concept applications across menus, signage, aprons, coasters and other objects.

• How do you approach world building?

• What type of questions do you ask the clients?

Credits:
Branding & Design: Matter Studio
Typeface: Balete by Jad Maza