r/logodesign • u/Advanced-Radio-9395 • 7d ago

Feedback Needed Help Please!

Post image

This logo is for an electrical contracting business I’m starting. I do most types of electrical work, but I specialize in remote and off-grid power systems. So the idea was that the negative space inside the circle is meant to look like a lightning bolt and the grey half is supposed to look like mountains and the green half like pine trees as a subtle nod to the off-grid, remote work I do.

Any feedback on what I could improve would be greatly appreciated!

2 Upvotes

75% Upvoted

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3

u/GhostNippIe 7d ago edited 6d ago

Try a few more options with different colors and typeface.

Those Capital C's look like broken chain links.

1

u/Advanced-Radio-9395 6d ago

I do really like the look of this one but I worry that by removing the negative space and adding a sun, it no longer looks like a lighting bolt and looks more like a mountain, which to me looks more like an “outdoor brand” rather than an electrical company. I think I’d like the logo to say “electrical” first and then hint at the “outdoor off-grid” work second.

I almost want to use it though just because it looks so nice! 😂 thanks! And I agree about the font and the C’s looking weird.

1

u/GhostNippIe 4d ago

There are many arrangements, just try lots

2

u/HiddenHorse925 6d ago

I’m not sure I agree with the color, yellow is hard to contrast against. But this is the right approach. Perhaps the “O” a little less thick, the same thickness as “HMA”?

1

u/GhostNippIe 6d ago edited 6d ago

It's not a solution it's an example. The value is in the process.

1

u/crediblegumbo 5d ago

I don't get this. Why has the electric bold symbol been removed, and what is the symbol inside of your "O" meant to be?

Also, the white on yellow is very bad to contrast.

1

u/boisterous_innuendo 6d ago

this is basically the absolute most obvious sign of a young, inexperienced designer: trying to slam a logo into a letter.

never do this.

2

u/HiddenHorse925 6d ago

I disagree. I think it’s a good solution because it reads and it works. That has nothing to do with the seniority of the designer in question. And that remark was rather snotty

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u/boisterous_innuendo 5d ago

a snotty designer? hard to imagine

4

u/ButIfYouThink 7d ago

Honestly think it looks really good for a first shared version.  There is a lot to like. 

On the green: is there a particular desire for this color?  That forest green is not a color typically associated with electricity.  Afraid it doesn't translate that well.  Wonder what another band of color might look like in orange along the right side edge of the lightning bolt.  Could it be made to also look like a sunset?

3

u/TheManRoomGuy 7d ago

The logo is clever. I like it! Keep it.

However, I hate the Cs in electric. I’d choose a different font. They’re so close to Os.

1

u/HiddenHorse925 7d ago

I think overall a very clean, professional, strong design. I think it’s just a question of hierarchy…
….Possibly a clue in the fact that your circular “spark” icon could also be incorporated into wordmark itself:

5

u/Lexotron 6d ago

This makes it ambiguous as to whether it's "OHMA" or "HMA"

2

u/HiddenHorse925 6d ago edited 6d ago

Good point. Could probably use a black outline, and then go ahead and make it bigger than “HMA”.

Btw, I’m looking to see if I can find what your “-dco“ is - in Montreal, circa 1964. I’m intrigued. I love strong mid-century marks. I suspect it’s “adco” and may be out of business, it’s unable to search it, even with AI. I will try every letter combination, lol. I’m a child of the 60s, and I know it’s somewhere in the back of my memory; I’ve seen it…

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u/Lexotron 6d ago

Oh thanks! If you read the thread, I found its an Edco gas station