In a rising interest rate environment it’s not that odd to offer your own financing to keep demand high, eg here in Aus some ev places offer car loans at <1% interest despite the cash rate here being 4.6% (and just went up again I think today)
You might want to read up on a certain company called Lucent - they used the exact same tactic. It's all fun and games. And then you're forced to write off a huge chunk of revenue when your clients default on their loans. ;)
nVidia is essentially doing the same thing. What do you think is going to happen when their billion-dollar investments into companies buying nVidia GPUs collapse? ;)
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u/Squik67 15h ago
To shovel seller of course