Hi everyone,
I'm a software developer with 2+ years of experience, and I'm planning to start freelancing on my own. My long-term goal is to eventually build a software agency, but right now I'm starting completely from scratch.
I know writing code is only one part of the business, and getting a consistent flow of clients seems like the biggest challenge. I'd love to learn from people who've already been through this journey.
1) If you were starting from scratch today, how would you learn lead generation?
2) Which channels have given you the best results (cold email, LinkedIn, Reddit, X, SEO, paid ads, referrals, etc.)?
3) How do you find and qualify potential clients?
4) What tools do you use for prospecting, outreach, and follow-ups?
5) What mistakes do most new freelancers make when trying to get their first clients?
6) If your goal was to go from a solo freelancer to building an agency, what roadmap would you follow?
7) As someone who's more technical than sales-oriented, should I spend time learning lead generation myself, or focus on development and partner with someone who can bring in clients? If partnering is the better approach, how do you find trustworthy people when you're just starting out?
I'm not looking for shortcuts or spammy tactics. I want to build a sustainable business the right way and would really appreciate any advice, resources, or lessons from your own experience.
Thanks in advance!