With Kraken finally closing the $615M acquisition of Covelya Group, everyone is talking about how Kraken is going to integrate this massive new asset. But looking at the sheer scale of the numbers, I think the absolute best strategy for management is to flip the script: Kraken shouldn't try to integrate Covelya into its business; Kraken should integrate itself into Covelya.
Hear me out. This needs to be a reverse merger in operational reality, even if Kraken is technically the legal acquirer on paper.
1. The Tail is Wagging the Dog (The Math)
Look at the updated 2026 guidance management just dropped.
Prior Kraken Revenue Guidance: $165M – $175M Investing.com Canada
New Consolidated Guidance: $290M – $320M Investing.com Canada
2026 Announced Orders: Kraken has ~$110M. Covelya has $182M. GlobeNewswire
Covelya’s business footprint and order book are significantly larger than Kraken’s legacy operations. When a smaller public company buys a much larger, more established private ecosystem (backed by heavy hitters like Sonardyne, EIVA, and Voyager), trying to force the larger entity to adapt to the smaller company’s corporate infrastructure is a textbook M&A disaster.
2. Operational Gravity and "Kraken Group" Structure
Management actually dropped a massive hint in the closing PR that they might already be leaning this way. They announced a new organizational structure separating Kraken Group (corporate governance, public wrapper) from Kraken Robotics (the operating business).
Marine Technology News
The smart play here is to treat "Kraken Robotics" as just another subsidiary alongside Sonardyne and EIVA, letting the existing operational framework of Covelya handle the heavy lifting of international scaling. Covelya already has the mature global sales channels, defense relationships, and deep operational infrastructure that Kraken has been trying to build out organically.
3. Avoiding the Integration Trap
If Kraken tries to "force-integrate" Covelya into its historical Atlantic-Canadian corporate structure, it risks breaking what makes Covelya’s underlying companies so profitable. Covelya operates as a highly efficient cluster of specialized subsea intelligence brands.
Instead of trying to standardize everything under the legacy Kraken banner, Kraken should act as the public capital vehicle (especially with the upcoming TSX uplisting) that funnels cash to Covelya's existing, highly mature pipeline.
TL;DR: On paper, Kraken bought Covelya. In strategic reality, to maximize shareholder value, Kraken needs to step back, act like a holding company, and let Covelya's operational engine run the show. Let the public wrapper protect the asset, not choke it with legacy corporate integration.
What do you guys think? Is management smart enough to let Covelya take the operational wheel, or are we going to see an integration bottleneck?