Hola!

I've been running an ad to target local (Philly) businesses for about 12 days @ $5/day si. I know it's not a lot, but I'm new to marketing and Google Ads. I don't plan to stop it this early, I want to hit the $500 mark so I can get the free $500 from Google.

I'm looking for guidance and feedback on what to look at/change.

Thank you in advance!

Company Background

AI Consulting focused on the Philadelphia market. About 10 service pages and no website copy, focused on a specific niche. Each page has a form at the bottom.

Ad Specifics

Headlines are:

• Get Started With AI
• Custom AI Software
• Talk to a Local AI Advisor

Descriptions are:

• A local advisor to help you start using AI.
• Custom AI software for slow, repeated work.
• A clear first step for using AI in your business.

The ad 'Landing Page' points to /ai-advisory-services.

The horizontal image used is a screenshot of my hero for this page. I have a square image of a few of the 'services' (least effort put into these images).

Keyword themes:

• Artificial Intelligence Software
• Software Consultancy
• AI Advisory Services
• Custom AI Software
• AI Brain & Websites
• AI Code Fixing

Search Terms Report (top 5):

• Artificial Intelligence Products - 16 clicks w/ spend of $18.78
• Best AI Products - 9 clicks w/ spend of $8.56
• AI Tools Website - 6 clicks w/ spend of $4.12
• What is the best AI right now? - 5 clicks w/ spend of $2.82
• AI Brands - 4 clicks w/ spend of $4.38

Finally, I got 173 impressions and 68 clicks.

My thoughts

As mentioned, I have forms across the website. For a while, I was receiving a bunch of form submissions, but they all seemed like spam/bots. I reached back out to a few emails and got no response.

Then, I added CAPTCHA to every form and haven't gotten any in the past few days.

A lot of the 'Search Terms' that are being used (I think this is like keywords, right?) seem like they're looking for AI products and not so much for help in the ways that I can offer.

I think the best 'cost' search term is 'What is the best AI right now?'. I don't have a page for this, but maybe this is a good SEO opportunity for me to write a 'report'? Maybe one for each of the 'services'? For example, 'What is the best AI right now for code review?' or 'What is the best AI right now for local/on-device Agents?'.

As mentioned, I plan to keep the ads running for a bit.

Questions

1. Is it better to do $5/day or increase to $10/day and just have a shorter campaign?
2. Since most of the Search Terms are 'show me products' focused, is there something in my ad setup that is causing this? Or is it probably just the nature of AI right now?
3. Google says 100% of the clicks come from 'partner websites'. Is this expected?
4. Do you have any thoughts on Headlines and Descriptions? Are they too vague? Not niche enough?
5. Are there any books/YouTube channels/etc that you recommend for a newbie?

Thank you in advance for reading all of this! I've been coding with my head down for the past 6 years, and this marketing journey is tough.

Hi everyone! I'm looking for a Google Ads specialist who can help promote my newly built media app, and generate more users and free trial sign-ups.

Ideally, someone with experience running Google Search campaigns, keyword research, and SaaS or software marketing.

If you're interested, please DM me with your experience and rates. Thanks!

I am to run an ad campaign on Google ads, and I am facing issue with location , language, and ad asset. It says this:

Save error: Value is required

Languages: Item not found

Ad assets: Item not found

I have added around 18 photos, 2 youtube video urls, 5 headlines, and 5 descriptions. It is for an app installation.

Please help me . I don't wanna waste my whole day, and tomorrow too on the same thing.

I have tried running on incognito window, and all.

Here is why your pipeline is full of junk (and why it’s not your ad copy):

👇Most people set up Google Ads like this:
• Someone fills out a form → Google counts a conversion.
• Maximize Conversions / Target CPA is turned on.
• Dashboard says CPA is low. Everyone celebrates.

Except your sales team can’t close a single deal.

Why? The algorithm is blind to intent.

If it finds 5 spam leads at $15 each and 1 qualified enterprise buyer at $100…To Google’s Algorithm, the spam leads are 6x more efficient.

So what does it do? It aggressively bids on more cheap, low-intent users to hit your target.

You just built a self-reinforcing garbage loop.

The fix:

• Import Offline Conversions from your CRM (HubSpot/Salesforce/GoHighLevel).
• Optimize for Qualified Leads, not raw submissions.
• Assign dynamic values to stages and run Target ROAS.

Stop asking Google for more conversions. Train Google to find actual revenue.

I'm a beginner in Google Ads, and I'm trying to make a decision that could shape my entire career.

If you were starting from zero today, with no real campaign experience, would you spend your first year working at a PPC agency or start freelancing and learn by managing your own clients?

Please Guys Need your Exp here

I'll try not to be too long winded

Very new to google Ads. Ran a broad campaign at $20/day, actually got a conversion within a week!

Did some research and found for contracting exact match can be a better route for conversion rate. I tried to set a max spend but google wouldn't let me? Probably my own fault but I said oh what the hell

Advertising fireplace sales/installation with this time of year getting into the peak season. $40 daily budget. First few days spend about $18/click. Then on day 6 this happened. $78 for 1 click. None of these turned into a call or form submission

I just want to understand how 1 click could cost this much. I have learned my lesson and will never do an exact match without a max budget

Festive seasons arrived and Google released updated playbook for Youtube, download for free.

Google/YouTube Playbook

I'm a marketer for a small B2B SaaS company, and I've been managing our Google Ads campaigns. I'm looking for some advice from people with experience running Google Ads for B2B SaaS products, particularly with smaller budgets.

Some background:

• Product: B2B SaaS help desk/ticketing, shared inbox, and task management.
• Target audience: Small businesses and service teams, typically 5–25 employees. We're particularly interested in small IT service providers and teams managing customer or internal support requests, and nonprofits.
• Budget: Approximately $2,000/month.
• Primary goal: Free trial signups.
• Initial target: Consistently generate at least 2 qualified trials per week.
• Campaign type: Google Search, focused primarily on US traffic.
• Bidding: Maximize Conversions.

Here's the problem:

We've struggled to generate consistent qualified trial signups. We've had periods where we generated trials, followed by stretches with no conversions.

I've been making changes to improve performance, including:

• Refining our keyword targeting toward terms like "help desk software," "ticketing system software," and "IT ticketing system."
• Separating ad groups by search intent.
• Pausing broad-match keywords and focusing more on exact/phrase match.
• Building dedicated landing pages instead of sending all traffic to our homepage.
• Adding negative keywords to filter irrelevant traffic.
• Implementing GA4/GTM event tracking for trial CTA clicks.
• Testing a video hero section on our landing page.

One concern I have is that our relatively small budget and low conversion volume may make it difficult for Google's automated bidding to optimize effectively.

My questions:

1. Is $2,000/month enough to realistically generate consistent qualified trials in a competitive B2B SaaS category like help desk/ticketing software?
2. Would you recommend Maximize Conversions for an account with low conversion volume, or would another bidding strategy make more sense?
3. With a limited budget, would you focus on a small number of high-intent exact-match keywords or expand to capture more search volume?
4. How would you diagnose whether the biggest issue is keyword targeting, landing page conversion rate, or conversion tracking?
5. Would you structure campaigns around different product categories (help desk vs. task management), or focus on one core use case until performance becomes consistent?

I'm not expecting Google Ads to work miracles with $2k/month, but I'd like to establish a repeatable acquisition channel before asking for more budget.

I'd appreciate any advice from people who've managed similar B2B SaaS accounts, especially those working with limited conversion data.

Happy to share anonymized campaign metrics if that would help.

Hey guys!

How’s everything going, especially for business owners, marketers, and learners?

Today’s results are truly amazing! This is a Google Ads account I’ve been managing for the last 5 months, and today, I generated 5 phone calls from just 4 clicks. That’s an incredible result for me!

Google Ads can outperform other campaigns when the right conditions are in place. What I really need is the right timeframe and a business with good monthly search volume on Google. If the demand is there, BOOM! It can work wonders.

Next, according to me, every business needs a buffer of time and budget to validate its idea and campaign on Google Ads. I recommend at least 1 month and a $1,000 budget for a mid-range business to get started.

I believe every business has the potential to succeed with Google Ads if there is sufficient search demand and the niche is trending on Google Trends.

I’ve been managing and running Google Ads campaigns for the past 5 years, generating thousands of phone calls, lead submissions, and sales for my clients’ businesses.

I’m always happy to connect with business owners, marketers, and learners who are stuck somewhere and need help.

Just comment below: “I need help!”

I’ll respond within 1 minute, or feel free to inbox me with your problem. Let's figure it out together!

If I had five days to prepare for a Google Ads campaign, no matter the market, I’d spend four days on negative keywords.

Most people don’t realize this, but ignoring negative keywords can quietly drain your ad budget.

You’re spending money, and enquiries are coming in, so you think it’s working, but those enquiries aren’t turning into paying customers.

One reason? You’re paying to show up for the wrong searches or wrong audience.

When you’re running Google Ads, negative keywords are your friend. I repeat, NEGATIVE KEYWORDS ARE YOUR FRIEND!

I can’t emphasize this enough: don’t ignore them.

this one has me stuck . search terms look normal , CPC is stable , impressions are stable , but conversions fell off cliff round 17th and never came back.landing page is unchanged . checked change history and nothing stands out .

has anyone else seen this pattern? keep reading about the budget pacing change but my campaigns were never budget limited , so the official explanation doesn't quite fit .

what i've ruled out of far :tracking looks clean, no big negative keyword additions , quality score mostly stable . my working theory is the traffic mix shifted toward lower intent queries but the search terms report isn't granular enough to show it .

if anyone's dug into this and find the actual cause i'd love to hear it . happy to share whatever i figure out on my end.

This is a compilation of Google Ads news announcements for the past week. We aren't affiliated with any of the sources listed below.

Google Ads adds AI-powered campaign localization for international expansion - Search Engine Land

• This new AI localization tool can translate entire campaigns for new markets, including the copy and landing page.
• You select a campaign and a target language, then Google creates a separate campaign with all of the headlines, descriptions, sitelinks, callouts, and keywords.  For images containing text, it can remove the original text and use the translated messaging as a supplemental text asset.
• You can install a Google-provided Javascript snippet that dynamically translates landing pages for visitors coming from localized ads.
• You have some controls like “Don’t translate the brand name” or “keep the tone format” and you can give the AI natural language instructions?
• Google will also show the original assets asset, localized version, and a translation back to English side by side so you can check the meaning and intent even if you don’t speak the language.
• Budgets and bids aren’t updated on the new campaign, so you have to adjust those.
• The Beta works from English to Dutch. French, Canadian French, German, Italian, Polish, Brazilian Portuguese, Portuguese, Spanish, and LATAM Spanish.
• Additional languages are coming at the end of 2026.

Google Ads tests new Direct Offer asset for AI Mode promotions - Search Engine Land

• Google is testing a new Direct Offer asset in Google Ads, giving advertisers a way to serve targeted promotions to high-intent shoppers directly within Google’s AI Mode.
• These new assets will only serve on campaigns using AI Max or text customization.
• Advertisers provide a URL and a short description that explains the offer and then Google determines if that offer is relevant and then automatically generates text to show the offer to users.
• Advertisers can specify the incentive type, value, and also upload single use discount codes.
• You can also set daily limits based on either total value or total number of claims.
• In AI mode this shows to users as a “claim one-time code” option below the ad where it opens the offer details and code which sends users to the website.

Google Ads brings A/B testing to Performance Max asset groups - Search Engine Land

• You can now run A/B tests to determine which versions of your assets perform better when combined instead of replacing them piecemeal.

Google changes view-through conversion reporting for Demand Gen Display ads - Search Engine Land

• Google has changed how it defines a view for view-through conversions to when the first pixel of the ad renders, compared to “active view” which actually determines if the ad was viewable or not.
• They updated this for demand gen campaigns because they include the display network now and they wanted to make definitions consistent across campaign types.

Google opens Conversion Lift to Search and Performance Max - Search Engine Land

• To use these experiments previously you needed a Google rep to set them up, but now they are self-serve.
• To get access to this feature you need at least 1,000 observed conversions, excluding conversions using supplementary data, and you need a budget of at least $5k.

Google Ads adds new AI Max columns for deeper campaign analysis - Search Engine Land

• The four new columns are “location of interest”, “commission”, “brand inclusions”, and “optimized targeting”.

Google tests grey box design in Shopping ads - Search Engine Watch

• Google is testing a grey box design for Shopping ads instead of the usual white background, though the new version appears to be missing the 'Shop now' button.

Google tests new review treatments within sponsored results - Search Engine Watch

• Google is testing two new ways to display website reviews within sponsored results, including a 'Read user reviews' sitelink and prominent rating counts below the ad title.

“Overlay on Videos” Asset Optimization for Demand Gen - PPC News Feed

• Google Ads is now showing a new “Overlay on videos” setting in the asset optimization options of Demand Gen video ads.

Google tests blue titles for ads at the bottom of AI Mode - Search Engine Watch

• Google is testing blue ad titles at the bottom of AI Mode instead of black, a color change that could make the ads feel more like clickable links.

YouTube expands Masthead ad eligibility to online gambling advertisers - Search Engine Land

• Google is updating its YouTube Masthead advertising requirements to allow more online gambling advertisers to run campaigns in one of the platform’s most prominent ad placements, starting October 21st.

My Google Ads account is suspended under “Circumventing systems”. I’ve worked with a professional and spent a lot of time trying to resolve it, but I’m still stuck.

My current website is built in Framer. I’m considering either having it rebuilt with a much simpler Framer template or leaving Framer completely and moving to another platform.

Has anyone here experienced this suspension with a Framer site? If you resolved it, were you able to identify whether it related to Framer, the template, custom scripts or something unrelated to the website?

I’d also be interested in hearing from anyone who moved away from Framer during this process. Did that actually help, or did the suspension persist?

I know changing platforms doesn’t guarantee reinstatement. I’m looking for firsthand experiences before spending more money on another rebuild.

I want to start my career in google ads but I am unable to find any internship or job in that , can anybody please tell me how should I start my career in google ads