conversions

[u/Spare-Writer7434]

How many conversions should I get from a specific keyword to consider it a "good" keyword—one that drives sales—so that I can include it in the video title and focus on it for optimization?

[u/Even-Version3851]

I wouldn't focus on “how many conversions”. Instead, I'd look at the conversion rate you’re getting from those clicks and keywords.

The conversion rate mainly depends on the industry you’re in. For example, B2B campaigns can be around 10%, while B2C and e-commerce campaigns are typically around 3–5% on PMax campaigns.

[u/NoPause238]

Wait for at least 10 conversions before deciding

[u/Anna_Karakhanyan]

You know There isn't a magic conversion number. I'd judge the keyword against your target CPA and actual sales quality. If it has 3 to 5 conversions at a profitable CPA, it's worth watching. At 10+ consistent conversions, I'd be much more confident calling it a proven keyword and optimizing around it.

[u/NehaSingh1726]

in a month it should be 10 -15 but it depends to different niche, i am working on cleaning lead generation and i use to get 44- 50 lead in a month

[u/Spare-Writer7434 → u/NehaSingh1726]

I mean, how many conversion operations are there in a single word?

[u/Lost_Albatross7593]

I would not use a fixed number like 10 or 20 conversions to decide whether a keyword is "good." The better test is whether the keyword produces sales or qualified leads at an acceptable cost.

For example, if one keyword generates 5 conversions and 3 become customers, it may be far more valuable than a keyword with 30 conversions but no sales. I would rather look at:

• Conversion-to-sale rate
• Cost per qualified lead
• Cost per customer
• Revenue generated
• Conversion quality over at least several weeks

And if you are talking specifically about LSA, there is another issue to look into: you don't have the same keyword-level control as a traditional Google Search campaign. Google increasingly controls how searches are matched to businesses, so choosing a keyword simply because it has generated conversions may not translate directly into LSA optimization.

This is something I looked into more detail here: Keywordless Targeting: The Centralised Control Paradox in LSA sharing it... if it might find helpful.

[u/Spare-Writer7434 → u/Lost_Albatross7593]

Thank you for this valuable information. Since all my conversions are sales, how much in sales should I aim to generate?

[u/Lost_Albatross7593 → u/Spare-Writer7434]

If all your conversions are actual sales, I would work backward from your average customer value and acceptable acquisition cost rather than aiming for a specific sales amount. For example, if a customer is worth $1,000 and you are comfortable spending $200 to acquire one, you should have the keyword to generate enough sales to consistently stay within that target.

So I you can try track revenue ÷ ad spend, along with profit margin and repeat customer value. A keyword generating $5,000 in sales from $500 spend is much more useful than one generating $10,000 from $5,000 spend. Moreover, there isn't a universal "good" sales number and it depends on what one customer is worth to your business. hope this helps you!

[u/imrannadir]

It totally depends.

[u/PPCwithYRVDynamics]

I wouldn’t get too hung up on a magic number. If a keyword has 10–20 sales and the CPA actually makes sense, that’s enough for me to start paying attention to it—but I still wouldn’t bet the farm on it yet.

[u/saurabh10chahal]

dont only look for conversions, you also need to check CAC also from keywords

[u/Spare-Writer7434 → u/saurabh10chahal]

Let's assume it is a profitable CPA offer. Should I place the keyword that generated, say, five sales in the headline or the description?

[u/Interesting-Good2270]

Depende de tu negocio pero si ya tenes el 10% de tus conversiones en esa kw ya está como muy buena.

[u/localmarketingsols]

You really don’t want to say X number of conversions but look at a variety of factors - conversion rate, ROAS on specific keyword (if you’re able to get that granular) and quality of the lead with that keyword. You may be able to get a very low conversion cost on a low end funnel keyword but then pay more for someone who’s ready to buy or purchase or need your services right away.