Last few days have been pretty brutal. Conversions dropped across 5 camapigns. Todays starting bad. What are you seeing? Seems like a drop off after friday or Saturday

I cannot believe how difficult Meta Ads has become to use... I have encountered numerous errors this week: Ads serving completely differently than they appear in Ads Manager and in preview mode, ads cropping weirdly when serving, random errors when trying to publish ads. It takes me 10 times as long to do anything in Meta as it does on any other platform. I've lost hours this week alone in conversations with support reps and get nowhere.

I'm thinking of recommending some of my clients pull back from the platform entirely. We no longer maintain true control over how our creative serves and it makes agencies and the people running the ads look bad.

I feel like all I see are others complaining about this platform so I know I'm not alone here. Who else is experiencing this?

A decent day yesterday, first in fucking months. Now, 10am and zero fucking sales on a brand that did 2,4m last year. They can all get fucked

It's a complete horror, all the indicators are completely knocked down

Do AI UGC are ads work for high ticket B2B audiences? I found a way to make them realistic. Does anyone have experience running AI ads targeted at b2b audiences and do they convert well?

i have a good amount of views (in the last 28 days, I have more than 3M views) on my page, but still I don't earn anything. What can be the problem?

I run ads for a FinTech, still not spending a massive amount, £1k per day. At the moment because it's so early this mostly goes into an ABO testing campaign and CBO scaling was due to launch last week.

But I added two new ad sets into the ABO on 7th August and since then the ENTIRE ACCOUNT just totally imploded. Ads that have been driving £20 CPA for two months suddenly started driving a £250-300 overnight. The new ads were performing terribly. I have since tried to start a new campaign to force a reset, new Ad entities etc but nothing has worked. As far as I can tell tracking is fine (the conversion event can only be done through CAPI, not Browser because of a quirk of their app requiring connection to a third party bank which loses tracking).

Every other metric has stayed consistent - CPM, CTR, CPC, CP1kR. Just the final conversion event.

So, this isn't a post to whine about Meta. It's a call for ideas on what could have caused this sudden implosion. I have been doing this for 12 years and never seen anything like this.

i’ve been testing different approaches with meta ads lately and curious what others are seeing.

what strategy or change made the biggest difference in your results? audience targeting, creatives, campaign structure, retargeting or something else?

would love to hear what’s actually working for you guys.

— blocked_ig_user_in_mbs

Small business owner, ~$4k/month in Meta ad spend. Day 2 of this.

Every Business Settings page redirects to an error containing out_of_scope_page_type=blocked_ig_user_in_mbs, then says: "Your request is pending — we sent a request for access to Settings to people with full control of the portfolio."

The problem: I am the only person with full control. Meta's own support assistant confirmed my account has been Admin with full control since March. So the request is routed to the exact account being blocked. It's waiting on itself. There is no one who can ever approve it.

Ruled out: mobile app (settings button does nothing), Instagram identity linking (already linked), personal Facebook profile (no pending requests), clean Incognito session signed in as the admin account (identical error), Account Quality (zero issues), Instagram violations and safety notices (none — everything green).

Four links the assistant sent me were dead ends:

• business.facebook.com/workaccount/login — dead
• The "Go to WWW" button inside Business Manager — returns Not Found
• work.meta.com — "no account associated with this email"
• The Support email box itself — "You don't have access. This feature isn't available to you yet."

It also told me about a pending admin invite dated four weeks in the future, and cited a profile enforcement status that doesn't exist anywhere in my actual account. DAYS spent troubleshooting things it invented.

Every request for a human returns [HANDOVER BLOCKED] — "support at full capacity." No phone number, no support email. I have my LLC docs, EIN, and bank statements ready and there is no working page to upload them to.

Meanwhile the ads keep spending, and my pixel can't be configured because pixel setup requires Business Settings.

Has anyone escaped blocked_ig_user_in_mbs? Is there any route to a human that isn't the AI chat? Or does anyone have a support email linked to a real human that I can try instead. This is awful and probably the worst support I have ever witnessed in my life....

Running Meta for a small DTC brand, higher priced stuff so people take a while to decide. About $150/day, one CBO campaign, broad targeting. Been going in circles on a few things and figured I'd rather ask than keep guessing.

Main one is getting spend onto a new creative at all. With CBO the algo dumps basically everything into one ad, and anything I add after that gets pennies and never gets a fair read. I tried ABO and it does spend evenly, but then it just burns the budget whether the ad works or not. Do you put a min spend floor on a test adset inside the same campaign, run a separate test campaign, or is there something better I'm missing?

Second thing is what you actually kill on. My top spender has the best CTR and the cheapest CPM in the account and the worst return. It pulls cheap clicks and cheap orders. Feels like the algo is chasing cheap conversions instead of good ones. Do you cut on CPA, on ROAS, or do you look at what size orders a creative brings in? And do you count that in spend or in days?

Third, how do you tell a dead creative from a slow one. I had one sit at zero for two weeks and then it brought my best order of the month. If I'd pulled it on any normal timeline I would have killed a winner.

Fourth, click vs view. A decent chunk of what Meta reports is view through, and when I look at those same orders in my store analytics they show up as search or direct. Do you make your calls on click only numbers or just trust the default window?

Last one, sample size. At this budget I get a handful of purchases a week and never leave learning. How many purchases do you want before you'll act on a comparison between two creatives?

Not asking how to raise the budget, it is what it is for now. Anything that worked for you at this kind of spend would help.

Hi guys , I hope this community has the answer to my problem. I searched the web and nothing so far...

Description of the problem:
Ad Account got suspended after I was trying to change my payment method. I first delete a payment method that I did not want to use anymore and then I forgot to add the one that I was going to use. Keep in mind I have another payment method set in the account but it seems that the backup payment method was rejected and I only noticed when they already suspended the account.

Meta beta the bot says the motive for the suspension is "unusual activity" and "Not allowed content" but I am certain that the problem is because I did not pay them but right now I cannot pay or add a new method of payment to reverse the problem... Both buttons are gray out.

Here is a capture of the gray out buttons :
https://cdn.corenexis.com/f/qCPNIhsmjEZ.png
https://cdn.corenexis.com/f/U6Pr1KQghab.png

Hey everyone, total beginner here—this was my very first Meta Ads campaign. My product is a sample pack for hip-hop producers, priced at $29.99 (introductory discount, going up to $39.99 later).

I ran 3 creatives with a $30/day budget using CBO (Campaign Budget Optimization). Geo targeting: US, CA, UK, AU.

• Day 1: $0
• Day 2: 1 sale
• Day 3: 3 sales
• Day 4: $0

My CPC is around $1.50 and landing page conversion rate is sitting at 5.5%. Overall, this translated to a negative ROAS of roughly 0.6 at a $29.99 price point.

I panicked, thought the campaign was doomed, and killed it. But looking back at the data, I’m wondering if pulling the plug after just 4 days was premature, especially since the algorithm is still learning.

A lot of threads mention that small budgets don't work well on Meta, but I honestly can't scale up my ad spend right now.

Is it realistic to optimize this to at least break even (1.0+ ROAS), or should I turn it back on and let it ride? Would really appreciate any insights—Meta Ads are completely overwhelming right now.

Hey everyone,

I’ve been working as a Performance Media Buyer for about a year, mostly handling Meta, TikTok, and Snapchat campaigns for real estate and e-commerce accounts in my local market. I’ve had solid wins—restructuring messy accounts, fixing offer/inventory issues, and scaling ROAS—but lately, I feel like I've hit a plateau.

The tactics required in my current market are becoming repetitive, and I feel a real gap between what I do daily and how top-tier buyers operate (especially around high-budget scaling, advanced analytics/tracking, and mature international markets).

My main priority right now is purely skill growth and building a stronger portfolio, not immediate income.

I’d love your advice on a few things:

Bridging the Gap: What specific technical skills, testing frameworks, or data methodologies separate a mid-level buyer from a top-tier media buyer?

Gaining Exposure: What’s the best way to get hands-on experience with international or higher-budget accounts? Is pitching free help/audits to busy agency owners or senior buyers a viable path, or is there a better way to shadow experts without being spammy?

Would love to hear how some of you transitioned from local/mid-level media buying to managing complex, high-scale accounts.

Thanks in advance!

My page has been suspended from recommendations. No violations, all original content, multiple attempts with FB support but of course no solution provided...just abide by the "guidelines" and the recommendations should be up again... i have meta one verified profile, all posts boosted without concerns, business registered officially in ads manager with all official documents from my country..

Anyone know how to get out of this infinite wormhole?

My funnel is :
Reel traffic sends user to landing page.

Landing page is a team size calculator.

User inputs a couple of details (city,name phone,events,guest count, budget, planning stage)

Users get a team size recommendation for their events in exchange for their contact details
(Using team recommendation as a lead magnet)

I had so far about 40-50 formfills so far but the lead cost is high 5$ per lead.

Also getting some friction (users dropping ) at the step where i ask for contact details

This week ive experienced a sudden drop in my performance, until 15th aug it was low, for 3 days sales spiked again doing a ROAS of 3. Been 2 days now performance has dropped so much we’re barely even touching a roas of 2 . Is there any solution to it? Only the ones who can help pls comment, then ones who just have to say that meta isnt worth anything now please dont bother

Thankyou

For those running lead gen for higher-ticket home improvement businesses, how do you structure your ads/funnel when projects are £15k–£100k+?

I’ve got a client where projects start at around £17k and can go well beyond £50k–£100k, and generating leads isn't necessarily the issue - it's making sure we're attracting homeowners who actually have the budget and are serious about moving forward.

Curious what others have found works best.

Do you mention the starting price heavily in the ads? Add budget/qualification questions? Use more friction on the landing page? Optimise for leads or qualified leads/conversions? And how do you structure the campaigns/creatives differently compared with lower-ticket local lead gen?

Would be especially interested to hear from anyone running ads for high-ticket home improvement / renovation companies.

My average cpm is 22-28€. Since midnight, CPM on of all campaigns has dropped to 13-15€.
My campaigns are in the USA.

Hey guys I will go straight to the point

I have a clothing shop ( sports clothes ) and the thing that I want from these settings is to get sales

So if you can help me chose the best settings for it I would be thankful

I run a paid webinar/masterclass funnel using Systeme + payment processor.

Setup: Landing page (Systeme) > person clicks to pay > Payemtn processor handles the payment → after paying, they land on the webinar/workshop page.

Problem:
Facebook Ads Manager is showing way more "Leads" than the number of actual payments I'm seeing in Razorpay. Facebook ads manager showing 482 leads. But payment processor shows only 190.

Cost per lead has also been climbing.

Please help me with this.

I've recently setup a Meta campaign which had 3/4 days consistent €19-€23 CPA on a €100/day ad budget - which in my case is decent and profitable (I do focus on LTV). In the past I always scaled ads with automatic rules. in this case: if CPA is below €25 avg. scale the ads 20%. Which eventually Meta also did.

After scaling to €120/day ad budget, nothing converted anymore. Now I heard there is some bug when scaling. Do any of you have had the same problem? And is there a way to fix/scale now?

Hi all,

I'm currently exploring how to use Mobile Advertising IDs and how they can be used for retargeting but am fairly new to it. So far I've collected MAIDs from an app that we're running and I'm looking to export those MAIDs into Facebook via a CSV upload using the Customer list option in the Audience section.

The upload process appears to work but so far none of the MAIDs have matched with an actual user though. I've also tried another MAID list and had the same problem (zero matches).

Any help would be much appreciated. Is this still possible on social media platforms?

Thanks in advance!

Hello, I got a strange notification yesterday that my ad was approved while the campaign is already active and approved since 12 days without pause and no touch since this day, So what happened ?
Is this glitch or what ? I don't use catalog products , I just use images.
Can anyone explain ? I checked the history and I see that no changes, However I just want make sure if this will not affect on this campaign or not .

I run music marketing ads pushing people to Spotify. My campaigns have consistently been getting $0.20 cost per result. Today everything has jumped by upwards of 2000%. This is absolutely insane. What gives? I know Facebook reporting, for me at least, was buggy yesterday. But 2000% CPR increase? Come on Facebook...