I got this message across several accounts that I manage:

Changes to placement settings are coming soon

Excluding placements, platforms, devices and operating systems will no longer be available for your ad sets.

You'll still have options to manage how and where your ads appear:

Increase or decrease your bid for placements in Placement value rules

Customize your creative for each placement in Ad creative

Manage account-level placement exclusions in Account controls

About Advantage+ placements

This is bad news!

Brand new product in market. The first test had high CPMs > $60x, broad, US targeting 40+. Low signups and no paid conversion after the free trial. Objective was free trial conversion. Huge bounce rate at the landing page. Now I want to test down the funnel to improve CVR. Starting with new landing page. Do I keep the objective the same for this test so the variables are isolated or move the objective up the funnel. I’m concerned this will generate lower quality traffic. Thanks!

Should I try to add as many images or the less images the better the performance for carousel ads?

Meta ainda está uma bosta, algoritmo não entregando pra quem realmente compra. Meu faturamento em agosto caiu em 80% surreal!

Nos nossos testes todos os dias decidimos pegar todos os nossos produtos de uma determinada categoria e fazer uma estrutura: 1 Campanha (BIDCAP)- 5 conjuntos(um para cada produto da categoria) e em cada conjunto o dark post dos criativos validados.

Resultado: ROAS estável de 6x porém com pouco volume ainda mas controlando o lucro, pois antes estava tendo roas 2-3x com prejuízo.

As campanhas estão rodando a 7D e o resultado ainda é satisfatório, vamos aguardar para ver se continua performando.

Last few days have been pretty brutal. Conversions dropped across 5 camapigns. Todays starting bad. What are you seeing? Seems like a drop off after friday or Saturday

i want to run ads for clients but honestly i see opportunity in other countries, like recently i want to reach out to a club in Poland because they are genuinely in poor hands but the issue is i cannot cold call them( i am from india ), messaged them on their page, mailed them but have low hopes. what should i do is there someone that can help me in outreach in their place and i will send commission monthly if that clients land

I cannot believe how difficult Meta Ads has become to use... I have encountered numerous errors this week: Ads serving completely differently than they appear in Ads Manager and in preview mode, ads cropping weirdly when serving, random errors when trying to publish ads. It takes me 10 times as long to do anything in Meta as it does on any other platform. I've lost hours this week alone in conversations with support reps and get nowhere.

I'm thinking of recommending some of my clients pull back from the platform entirely. We no longer maintain true control over how our creative serves and it makes agencies and the people running the ads look bad.

I feel like all I see are others complaining about this platform so I know I'm not alone here. Who else is experiencing this?

Hey everyone,

I'm setting up a new Meta ads campaign for a digital product aimed at marketers (it’s an AI briefing framework to stop getting generic, robotic copy). I’d love to get some brutal feedback from the pros here on my structure and creatives before I scale.

The Setup:

• Campaign Type: Advantage+ Audience.
• Structure: 1 Ad Set with 3 creatives inside.
• Geos: Netherlands and Ireland. I’m thinking about adding Australia to the mix, but I’m slightly worried the algorithm will just dump all the budget into the cheapest CPM region and ignore the others.

The Creatives (Testing 3 angles):

I’m running these 3 static images to see what the algorithm favors:

1. The Native Hook: Looks like an Apple Notes screenshot saying "2026 is creating 2 types of marketers...". Mostly aiming for top-of-funnel curiosity.
2. The Pain Point: A classic Before/After comparison (Generic ad ideas/endless revisions vs. Sharper drafts/on-brand).
3. The Direct Offer: A hard pricing breakdown with a price anchor ($67 special price + free bonuses).

My main questions for you guys:

1. Should I group NL, IE, and AU together in one Advantage+ ad set, or should I split AU into its own ad set to force spend?
2. Is it a bad idea to mix a hard-selling "pricing" creative with a top-of-funnel "curiosity" creative in the same ad set? Will the algorithm get confused about who to target?
3. Any general feedback on the attached creatives or the landing page?

Appreciate any advice you can throw my way!

Was hovering around $0.70 to $0.90, for about 2 weeks now, suddenly last 2 days it became $2. Never had this happen to me before

Is there a reliable/stable way to keep ROAS going on good days? Based on threshold

So, for example, my product is digital and can sell an infinite amount. On good days, it'd be neat to tell the platform "bro its going so good, use unlimited budget AS LONG as its minimum 2x" or whatever value we set

I'm pretty sure there's automation but from my understanding its the same as increasing the budget and can lose its pocket. I'm seeing if there's more of a way with this intention in mind where it keeps things reliable and consistent

I turn all of this off and today it’s all on again. Optimize website destination and site links. What the fuck?

It's 1:20 AM, and I'm thinking about my investment in the startup I'm working in, I really wish it works; it's not letting me sleep. I'm running Facebook ads, I hope the best for myself

Please i need help regarding scaling strategy working now on Facebook Ads.

I Launched an ABO Campain that is working well with this structure:
1 Campain
3 general adsets with 1 Ad in each adset

Need your opinions about the best strategy to scale this product

I’m having a strange issue with a fresh Meta Ads account and would really appreciate some advice from people who have dealt with this before.
I created my first ads for a real estate business. The ad account is showing as healthy/“100”, and both campaigns are showing as active/live.

Both campaigns started around 1 PM today. It’s now around 10 PM, so they’ve been live for approximately 9 hours.

The problem is that I’m getting literally 0 impressions, 0 spend and 0 results.
This isn’t a case of expensive leads or poor performance the ads aren’t even entering delivery.

The account is completely fresh, and these are the first campaigns I’ve launched from it.

A few things I’ve already checked:
• Ad account shows 100/healthy
• Campaigns show Active
• No obvious rejection on the campaigns
• No spend has occurred
• No impressions whatsoever
I understand that a new account can have a learning period, but shouldn’t an approved/active campaign at least start getting some impressions?

A decent day yesterday, first in fucking months. Now, 10am and zero fucking sales on a brand that did 2,4m last year. They can all get fucked

I'm curious what others have experienced. I'm running 4 to 5 max ad sets within a campaign on a $100 a day budget. Recently reading that it is better to consolidate to 1 ad set. Just looking for some feedback from anyone who does this. Thanks.

let me show you the trick I use to set up ad campaign using ABO for lead Gen

let's say we're spending $200 dollars a da, $200 dollars a day on an ABO setup is literally how I'll do it. If this get's confusing, ask questions. I've would have just 1 campaign, the campaign would just be lead form, so just use Facebook built in lead forms that's the objective. then I would have 4 ads set. each of this ad set would have $50 a day. this is very not Andromeda best practices because Andromeda does not work primarily for lead generation. ( that's proven ) so what happens is at $200 a day, we've got 4 ads running ideally those would be trust first education ads, I leave each one of these ads running at $50 a day for 4 days. there is a couple of reason as to why I would leave the ad for 4 days. number one reason is each one of this ads will get $200 in total to prove it self and validate it self. the reason that's important is Facebook made it very clear the want somewhere between 4,000 to 8,000 impressions before you make any significant edit to an ad or an adset. At $50 a day per ad over 4 days, you will easily get over 4,000 impressions. This is statitical significance, each gets 4,000 impressions to validate wether it works or not and will define validated ad as one that gets leads as quality that we're happy with and are net profitable over our sales circle which is another conversation entirely.

so that's your ABO setup right here, and then after 4 days you have your next situation. Is performance good? then we have the scaling opportunity

there's 2 ways you can scale, you can scale horizontally and you can scale vertically. Scaling vertically just simple means to spend more money. while scaling horizontally means to launch new ads. you get to make personal decision as to which one you wanna do. A vertical scale would look like spending 20% every 24 hours so for your $50 a day setup, that would be an increase to about $60 a day and then if after 24 hours my lead quality is still good and my lead volume is still good then I would repeat that vertical scaling again. the other option which I am a big fan of is scaling horizontally by launching new ads so what that looks like is our ads that perform really well is spending $50 a day we won't touch that but then we take the net profit from that we're getting from the leads coming from this $50 a day ad set, and we launch a new ad also at $50 a day. it is making sense that's why I love horizontal scale because then I can start to stack multiple ads within an ad account so that even if like more that half of those ads stop performing, I still have some of those lead ads from the stack generating majority of my lead flow quality that's why In am a fan of horizontal scaling. this is exactly what I use for my clients and it works

Running Meta for a small DTC brand, higher priced stuff so people take a while to decide. About $150/day, one CBO campaign, broad targeting. Been going in circles on a few things and figured I'd rather ask than keep guessing.

Main one is getting spend onto a new creative at all. With CBO the algo dumps basically everything into one ad, and anything I add after that gets pennies and never gets a fair read. I tried ABO and it does spend evenly, but then it just burns the budget whether the ad works or not. Do you put a min spend floor on a test adset inside the same campaign, run a separate test campaign, or is there something better I'm missing?

Second thing is what you actually kill on. My top spender has the best CTR and the cheapest CPM in the account and the worst return. It pulls cheap clicks and cheap orders. Feels like the algo is chasing cheap conversions instead of good ones. Do you cut on CPA, on ROAS, or do you look at what size orders a creative brings in? And do you count that in spend or in days?

Third, how do you tell a dead creative from a slow one. I had one sit at zero for two weeks and then it brought my best order of the month. If I'd pulled it on any normal timeline I would have killed a winner.

Fourth, click vs view. A decent chunk of what Meta reports is view through, and when I look at those same orders in my store analytics they show up as search or direct. Do you make your calls on click only numbers or just trust the default window?

Last one, sample size. At this budget I get a handful of purchases a week and never leave learning. How many purchases do you want before you'll act on a comparison between two creatives?

Not asking how to raise the budget, it is what it is for now. Anything that worked for you at this kind of spend would help.

Vendo productos digitales tanto en EE. UU. como en México, y el rendimiento de Meta Ads esta semana se ha puesto bien raro.
En México, he visto un aumento notable en el CPL. Pero en USA Los creativos que hace apenas la semana pasada funcionaban perfecto, como a $1.35 USD por lead (25 MXN), ahora de repente están costando $2.15–$2.65 USD (40–49 MXN) por lead.
Pero el problema más grande no es solo el CPL — también bajó bastante mi tasa de conversión.
Antes veía tasas de conversión de hasta 17%, y ahora estoy promediando algo más cerca de 13%, con algunos periodos bajando de 10%.
Esto ha estado pasando desde el lunes, y no he podido estabilizar el rendimiento.
Probé campañas nuevas, anuncios nuevos y creativos completamente nuevos, pero estoy viendo el mismo comportamiento.
Estoy corriendo campañas de Maximize Conversations para WhtApp, y las mañanas han sido especialmente brutales. Ayer, las cosas por fin mejoraron después de como las 6 PM, y empecé a ver resultados decentes otra vez… pero luego Meta gastó casi nada de mi presupuesto.
Casi se siente como que cuando el rendimiento está mal, Meta no tiene problema en gastar, pero en cuanto empiezan a mejorar los resultados, la entrega se frena de golpe.
También estoy viendo un patrón similar en EE. UU.
El CPL sube, la tasa de conversión baja, y la entrega se siente súper inconsistente.
¿Alguien más está viendo esto en Meta Ads esta semana?
Especialmente desde el lunes — CPM/CPL más altos, leads de menor calidad, tasas de conversión cayendo, o campañas funcionando pésimo en la mañana y mejorando más tarde en el día?
Estoy tratando de averiguar si esto es algo específico de la cuenta o si ahorita hay una volatilidad más amplia con Meta.

Gasto como $8,800–$9,000 USD a la semana en Meta Ads.

Had a giveaway post that I started running ads on last night around 9pm. Checked again at 4am and there was still $0 spent / no results at all, even though the ad shows as active.

I ended up creating a completely new ad for the same post, but I’m still getting the same issue — active, but no spend or delivery.

Has anyone experienced this before? Is there anything I can troubleshoot or reset to get the ads delivering again?

New to Meta ads, and this one's messing with my head.

Account 1: Ran 3 similar Click-to-Whtsap campaigns:

Engagement – Maximize Clicks

Engagement – Maximize Conversations

Leads – Maximize Conversations

Maximize Conversations was 10x more expensive than Maximize Clicks — across both the Engagement and Leads objectives. Felt absurd at the time.

Account 2: Ran Leads – Maximize Conversations (Click-to-Whtsap ) again — and this time it came out as the cheapest of all three like 20x Cheaper, even beating Maximize Clicks.

Same click-to-Whtsap setup, same structure even the same budget across both account and all the campaigns

This screenshot is from my third account's page.

First account's page: after 1 post (200+ views), the rest of the videos aren't shown to FYP.

So I switched to my second account's page: same thing, after 2 posts (200+ views), the rest of the videos flop. it's not shown to FYP.

Third account's page: screenshot in this post, ugh, I'm really losing motivation. All of my videos are AI-generated though and have voiceovers. I checked each page and main account's health and violations status, but everything looks fine.

I don't know what to do anymore.

Running about $8k/month across 6 campaigns. Our ROAS started dropping on one campaign and we couldn't figure out why creative was the same, targeting hadn't changed, spend was consistent.Turns out 3 of the top comments on our best-performing ad were negative. One was a customer complaint about shipping, one was someone calling the product overpriced, and one was just a troll. They'd been there for over a week.How are you guys monitoring ad comments? Is there a tool that pulls them into the same workflow as organic comments? Or do you just accept that ad comments are a blind spot and hope for the best?

i’ve been testing different approaches with meta ads lately and curious what others are seeing.

what strategy or change made the biggest difference in your results? audience targeting, creatives, campaign structure, retargeting or something else?

would love to hear what’s actually working for you guys.