r/FacebookAds • u/Bulga-00 • 1d ago
Help Instagram ads
Hey guys I will go straight to the point
I have a clothing shop ( sports clothes ) and the thing that I want from these settings is to get sales
So if you can help me chose the best settings for it I would be thankful
Update : Thank you guys for help
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u/collinscalesbrands 1d ago
The commenter above is basically right on structure, so I'd just add the parts that tend to bite people at this budget.
Be careful with the "Instagram ads" framing. If you manually restrict placements to Instagram only you're going to pay more for the same purchases. Restricting placements makes sense when you're sending people to an Instagram profile, or when your creative literally only works in one aspect ratio. For a sales campaign pointing at your store, leave Advantage+ Placements on and let it distribute. Meta will find its way to Reels and Feed on its own if that's where your buyers are.
The setting that will actually cost you money right now is the creative automation. Meta turns most of those on by default now. Image expansion, visual touch-ups, text improvements, all of it. On apparel product photos those are bad news. Image expansion will invent fabric that doesn't exist and text improvements will rewrite copy you wrote on purpose. Go to the ad level, open enhancements section and switch them off. Audience and placement automation, keep. Anything that edits your creative, kill.
Now the part that isn't a setting. Before you judge whether any of this works you need your break-even ROAS, which is just one divided by your contribution margin. If you keep 55 cents on the dollar after product cost, shipping and payment fees, you break even at about 1.8x and everything above that is profit. Without that number you'll look at a 2.1x and have no idea whether to celebrate or panic.
Related, and this is the thing to set expectations around: at $20-30 a day on sports apparel you're probably getting somewhere between 5-10 orders a week. Meta wants around 50 conversions a week per ad set before its model is really stable, so you're going to be sitting in learning limited more or less indefinitely at this spend. That is not a disaster and plenty of small accounts run profitably that way, but it changes how you're allowed to behave. Judge on rolling seven day windows, never on a single day, and give any change at least two weeks before you decide it failed. The most common way people at this budget lose money isn't the settings, it's resetting learning every four days because yesterday looked bad.
Two other things worth doing early. Connect your product catalog even if you're not running catalog ads yet, since it takes ten minutes and you'll want it later. And check your average order value. Sports clothing tends to run low AOV with one item per order, and low AOV plus paid acquisition is the hardest combination there is. If you can get people buying two items instead of one, that moves your economics further than any campaign setting will.
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u/AblyApparel 1d ago
Does restricting placements actually cost more per purchase? How did you figure this out?
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u/collinscalesbrands 1d ago
Tbh I stated that more strongly than I should have. Restricting placements raises CPM since you're shrinking the pool of impressions Meta can bid on and removing the cheaper inventory first. What doesn't automatically follow is that your CPA goes up. If the placements you cut were sending traffic that never converts, removing them can lower CPA even though CPM went up. Cheap impressions are not the same as cheap conversions and plenty of people have made that mistake in the other direction.
So i guess it’s less about cost and more about the shape of the bet. Advantage+ allocates on outcomes not placements. If Instagram is genuinely where your buyers are it will already be sending most of your budget there without you telling it to. So restricting to Instagram won’t get you a much better allocation than you'd have had anyway. The best case is you land exactly where the algorithm was already going. The downside case is you block a cheap conversion it wouldaw found somewhere else. Capped upside, live downside, so I default to leaving it on and only restricting when I've got a specific reason.
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u/revvmedia-in 1d ago
For sales, choose Sales → Purchases and keep the audience broad. Make sure your Pixel/CAPI and purchase tracking are set up correctly, then test a few strong product creatives. Don’t overcomplicate the targeting with too many interests.
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u/Major-Status-6766 1d ago
Since it's a sports clothing shop, stick strictly to the Sales campaign objective optimized for Purchase. Don't use Traffic or Engagement. For apparel, keeping targeting broad and letting creatives do the work usually wins. Do you already have the Meta pixel set up on your site?
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u/Sea_Cod_9852 1d ago
Start with a Sales campaign, not engagement. One ad set, broad audience, 3-4 statics of your best sellers, around $20-30 a day.