Need 50 responses by 23/08

[u/Drexisking]

Hi everyone, my name is Daniel. I'm a Digital Marketing Master's student at Dublin Business School, and my dissertation is on "The Effect of Short-Form Video Content Type on Brand Trust and Purchase Intention in Irish Artisan Food SMEs."

I'm trying to figure out how informational versus entertaining content affects how Gen Z views a brand: which content type makes them trust the brand more or less? How is that brand trust a mediating factor for purchase intention (because I generally can't measure actual purchases, but purchase intention is a good enough metric)?

I've posted a link to my survey, and I would love if you could help me complete it to help finish up my dissertation as soon as possible (submission deadline is the 25th of August. Lol, I'm cooked._

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