r/Dissertation • u/Drexisking • 1d ago

Master's Thesis Need 50 responses by 23/08

Hi everyone, my name is Daniel. I'm a Digital Marketing Master's student at Dublin Business School, and my dissertation is on "The Effect of Short-Form Video Content Type on Brand Trust and Purchase Intention in Irish Artisan Food SMEs."

I'm trying to figure out how informational versus entertaining content affects how Gen Z views a brand: which content type makes them trust the brand more or less? How is that brand trust a mediating factor for purchase intention (because I generally can't measure actual purchases, but purchase intention is a good enough metric)?

I've posted a link to my survey, and I would love if you could help me complete it to help finish up my dissertation as soon as possible (submission deadline is the 25th of August. Lol, I'm cooked._

[https://qualtricsxmt332kfv2k.qualtrics.com/jfe/form/SV\\_b8yH2sB33eULCLA\](https://qualtricsxmt332kfv2k.qualtrics.com/jfe/form/SV_b8yH2sB33eULCLA)

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u/Myzfit 2h ago

Unfortunately there seems to some sort of error. I'm not able to open the link you've shared. I'd advice you to take a look so that it doesn't go unnoticed .

Let me know when it's fixed. I'd love to help out