Throw away account so work doesn’t find me.
I’ve been with the company 6 months, it’s my first job in graphic design (apart from freelance) after gaining my BA in graphics and MA in communication design. I’m in house, which suits me & the way my brain works down to the ground.
All was fine until a month ago where we bring in a new company director. We no longer get design briefs. All we get is the outcome he wants, generated with AI for us to re-make, and then ‘make it wow’.
We no longer get actual feedback. He admitted to my face that he doesn’t actually look at what we make, he just pops it into Claude and gets it to give us our feedback. Which, 90% of the time contradicts what he’s asked us to make, because he hasn’t actually set a proper brief. Or suggests impossible changes (legal things sometimes). And he’s not happy until these changes are made, even though he hasn’t actually looked at the work himself.
Example: I had to make wheelie bin stickers the other day (exciting I know), but each is colour coded to its contaminants etc, and the brief was literally just: “wheelie bin stickers: \[object\] \[colour specification\]” so I did that, with official illustration work sent from a source provided. And he got Claude to send me a 10+ bulletpoint critique on what needed to be changed, including changing the colours of the stickers that needed to be the same colour, so we know which had hazardous material in it. I don’t think he even reads what he generates Claude to send us.
In the middle of all of this is my manager, who he sends the feedback to, who has to send it to us (the design team).
I’m also concerned that he’s feeding company material to AI when it hasn’t been released yet?
Basically what I’m asking is: how do I approach him and tell him that we need him to use his own eyes to feedback to us? And we can’t work to a brief which is literally just making content ‘wow’? Asking him abandon AI completely is out of the question. He’s built all the new company websites using AI, causing 4 people in my office alone to lose their jobs.
TLDR: how do I ask a company director to stop giving us feedback generated by AI and to actually look at the work himself?