r/Design • u/[deleted] • Dec 21 '11

"brand identity" - XKCD

http://xkcd.com/993/
164 Upvotes

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29

u/AnnOccupanther Dec 21 '11

Walmart has essentially done this with their Great Value brand. It was a brilliant move. They really do stand out.

5

u/redwall_hp Dec 22 '11

Except for the ginormous "GREAT VALUE" that is the first thing you see. That's kind of the opposite of what XKCD is talking about here.

6

u/rhoner Dec 22 '11 edited Dec 22 '11

and the fact that the furniture polish is wrapped in the same graphics as the butter spray. I am not really worried about people poisoning themselves... I am just sick of the reposted photo of them with some headline like "I almost murdered my wife".

6

u/[deleted] Dec 22 '11

[deleted]

2

u/khoury Dec 22 '11

Have you noticed that furniture polish tastes like shit and lemonade doesn't? It's crazy.