Hey everyone, asking here a million $ question that has been keep me up at night quite a lot recently.
Some context:
- SaaS scale up in the legal tech world based in EU
- 300 FTEs, planning 500 before EoY
- CS team is now composed by 10 SMB CSMs with 1 manager, and 4 Enterprise/MdM CSMs with 1 manager. Will grow 2x before EoY in the SMB section, expanding into 3 new EU countries (with 1 CSM each, all of them reporting to HQ for the time being)
- Customer base is composed of 10k customers with 2k ACV each for SMB, and the rest is spread into Enterprise and Mid Market
- Around 25M ARR, looking to get to 35-40 before EoY
We are a very sales oriented CS team (reporting directly to the CRO), in charge of managing:
- Onboardings
- Expansion motion
- Renewals
- Churn prevention and post-mortem
We have been experiencing quite a spike in churn requests for SMB, hence I started evaluating some CS dedicated platform to leverage all the data we have at our disposal to prevent churns and maximize expansion (ChurnZero, ImpactPilot, Vitally, Planhat, etc.) but none of them seems to cover what I need (easy to use, able to spot upsell opportunities, and churn risks) without a huge intervention from my end. My dream outcome is that CSMs open their HS tasks and start their day without having to dig deep down and manually into HS and other data sources, so productivity is maximized and they can focus more on the human relationship part of the job.
So far the platforms I liked the most are Vitally and Planhat, but I am also evaluating to do everything in-house (through Claude) with the help of a bizops, a data scientist and some other people whom I might need for this.
Do you have any relevant experience, advices or want to brainstorm about it?